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Marketing Fashion

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How to Start a Clothing Line and Market It. Many people dream of becoming a famous fashion designer and seeing their clothing showcased on the most prominent and prestigious runways in the world. While fame and fortune may not come to most designers, it is very possible to launch a clothing line that is commercially successful. Starting and marketing a clothing line takes a great amount of time and effort, but it may be the perfect venture for someone passionate about fashion. Step 1 Write a business plan. In it, analyze your competitors, start-up costs, costs for the first three years of the business, and how you plan to grow and expand your business. For help writing a business plan, contact your local Small Business Administration (SBA) office. Step 2 Specialize in a certain type of clothing; this will determine your niche and target market. Related Reading: How to Get Clothes to Start a Used Clothing Store Step 3 Define your target market after choosing a niche.

Step 4 Step 5 Pick a business model for your clothing line. Step 6. How fashion designers break into boutiques - Small Business Questions and Answers. We asked the experts and created a step-by-step guide to getting noticed on the fashion scenes. Samantha Risto, Risto Designs, New York, NY I recently launched a small women's clothing business in New York out of my apartment. I would like to know how I can sell to small retailers and boutiques. Do I just show up at their store with samples in hand or is there an "established" way of doing this? By Emily Maltby and Shara Rutberg, CNNMoney.com The answers are yes and yes: You can show up at a store, but there is an established way of doing so. "A scattershot approach won't work," says Ira Davidson, director of Pace University's Small Business Development Center and a former buyer for Abraham & Strauss, a famed New York City store that later became part of the Macy's chain.

The best way to establish yourself is to start small. So how do you get your foot in the door at a small boutique? This method takes a thick skin, so you can't be afraid of rejection. Related links: QR Code Generator - create QR Codes online [business card, t-shirt, mug, 2D barcode, generate QR-Code] - goQR.me. CJ - Your Performance Marketing Partner.

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