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Social Media & Luxury Fashion

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LVMH company - An operational and functional model – LVMH. LVMH's Digital Drive Takes Time Despite Apple Hire | News & Analysis | BoF. PARIS, France — When LVMH hired former Apple music executive Ian Rogers to craft a digital strategy, investors may have hoped for some quick results. If so, they are probably disappointed. Almost a year later, aside from drafting in more digitally-savvy people and taking part in a technology start-up fair, his impact on the world's biggest luxury goods group has yet to become visible.

Changing mentalities and priorities at LVMH takes time, according to sources close to the €78 billion ($88 billion) group controlled by France's richest man, Bernard Arnault. LVMH's online strategy appears inconsistent across its more than 70 businesses and brands. Some labels such as Louis Vuitton and Fendi have made great strides along with cosmetics retailer Sephora, but Céline stands out as an apparent laggard. Arnault hired Rogers, a 44-year-old American who once worked with the Beastie Boys hip hop band, to challenge the digital mindset of his executives. Diverging Views Jeans and Sweaters Online Growth. How Instagram's New Feed Will Impact Brands and Influencers | Fashion-Tech | BoF. LONDON, United Kingdom — Back in March, Instagram announced that “in the coming months” it would implement an algorithm that, instead of ordering posts in users’ feeds in reverse-chronological order, will order them based on "the likelihood you’ll be interested in the content," using signals such as likes, comments and searches.

Instagram says that users miss on average 70 percent of their feeds, so the change will ensure they see the content that matters to them. The company also tried to reassure its 400 million users that they would be told when the feed was rolled out and that at least initially, no posts will be removed from feeds — they will just be shown in a different order. Still, the announcement caused Insta-chaos. So, what are the influencers worried about? For many influencers, Instagram has become a valuable revenue stream. Karen Robinovitz, chief creative officer at Digital Brand Architects, says there is “potential” for the changes to affect influencer reach.

Prediction: There will be no more billion dollar brands. | Lean Luxe. American Luxury Companies Remain Cautious as Weak Traffic Weighs on Sales | News & Analysis | BoF. NEW YORK, United States — Luxury-goods sellers are keeping the champagne on ice. Despite posting earnings that topped analysts’ estimates for their most recent quarters, Coach Inc., Ralph Lauren Inc. and Michael Kors Holdings Ltd. all offered less-than-rosy forecasts.

The gloomy outlooks weighed on shares of Coach and Michael Kors, while Ralph Lauren’s stock rose on optimism that a turnaround plan from its new chief executive officer is gaining traction. Executives at the companies — which sell merchandise ranging from $400 handbags to $5,000 pea coats — say decreased tourism to the US and dwindling spending are hurting sales at department stores as well as their own locations. And in a break from recent practice, they are trying to avoid resorting to extreme discounts to move merchandise for fear that the tactic will ruin their brands’ images among consumers. Michael Kors The shares fell 1.1 percent to $49.55 at 9:37 a.m. in New York. Coach Results. Burberry - Iconic British Luxury Brand Est. 1856. Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers.

It’s a brave new world out there, though not the one Aldus Huxley envisioned. Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Celebrities use social media themselves to promote…, well, themselves. To automotive company executives, it sounds like a golden opportunity. Give them what they want, that’s the answer. Everyone is getting on the game. Of course they do; the restrained options remind them of their parents’ or grandparents’ cars. A chrome Bentley or Rolls may cause loyal customers a heart attack, but in the end it’s only business. He calls it “The Instagram Effect”. Make no mistake: Gordon Gecko was right.

Story Reference: Autonews Photo Gallery. Luxury brands tap into social media to reach Chinese customer. Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. Luxury brands tap into social media to reach Chinese customer Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. If you haven’t noticed, an increasing number of luxury brands are showing up somewhere new these days, especially with accounts on new media.

Zhu said the way luxury brands are marketing has changed in recent years. Some of the brands even include an online shop in their social media accounts. “I value the quality and service of luxury brands so if I want to buy something, I will go to offline stores. Related April 8, 2016. Burberry becomes first luxury brand to personalise on Pinterest. Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product. The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Pinterest is currently the largest beauty platform in the world, with 38.5 million unique viewers of its hair and beauty category.

The move comes after Burberry said it would focus on boosting customer loyalty by expanding its “digital prowess”, after its pre-tax profits fell 10% to £415.6m for the year to 31 March 2016. And it isn’t the first time the company has put the emphasis on personalisation.