LVMH's Digital Drive Takes Time Despite Apple Hire. PARIS, France — When LVMH hired former Apple music executive Ian Rogers to craft a digital strategy, investors may have hoped for some quick results.
If so, they are probably disappointed. Almost a year later, aside from drafting in more digitally-savvy people and taking part in a technology start-up fair, his impact on the world's biggest luxury goods group has yet to become visible. Changing mentalities and priorities at LVMH takes time, according to sources close to the €78 billion ($88 billion) group controlled by France's richest man, Bernard Arnault. How Instagram's New Feed Will Impact Brands and Influencers. LONDON, United Kingdom — Back in March, Instagram announced that “in the coming months” it would implement an algorithm that, instead of ordering posts in users’ feeds in reverse-chronological order, will order them based on "the likelihood you’ll be interested in the content," using signals such as likes, comments and searches.
Instagram says that users miss on average 70 percent of their feeds, so the change will ensure they see the content that matters to them. The company also tried to reassure its 400 million users that they would be told when the feed was rolled out and that at least initially, no posts will be removed from feeds — they will just be shown in a different order. Still, the announcement caused Insta-chaos. Prediction: There will be no more billion dollar brands. American Luxury Companies Remain Cautious as Weak Traffic Weighs on Sales. NEW YORK, United States — Luxury-goods sellers are keeping the champagne on ice.
Despite posting earnings that topped analysts’ estimates for their most recent quarters, Coach Inc., Ralph Lauren Inc. and Michael Kors Holdings Ltd. all offered less-than-rosy forecasts. The gloomy outlooks weighed on shares of Coach and Michael Kors, while Ralph Lauren’s stock rose on optimism that a turnaround plan from its new chief executive officer is gaining traction. Executives at the companies — which sell merchandise ranging from $400 handbags to $5,000 pea coats — say decreased tourism to the US and dwindling spending are hurting sales at department stores as well as their own locations.
Burberry - Iconic British Luxury Brand Est. 1856. Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers. It’s a brave new world out there, though not the one Aldus Huxley envisioned.
Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. Luxury brands tap into social media to reach Chinese customer. Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts.
CCTV’s Hu Xiaocen reports. Luxury brands tap into social media to reach Chinese customer. Burberry becomes first luxury brand to personalise on Pinterest. Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.
The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board.