Hummingbird Google Search Algorithm - The Opposite of Long-Tail Search. Those who know me, or know of me, know that I sometimes take a very different view from the majority.
When other SEOs were happily tracking ‘hits’ and ranking positions as the sole measure of success, way back in the ’90s, I was never afraid to disagree and look at visits, conversions, sales, etc. In hindsight, that doesn’t seem crazy or unusual at all. But trust me when I tell you that at the time mine was a pretty lonely voice in that regard. It’s why Ralph Tegtmeier (aka Fantomaster) said I was the first person he ever heard talk about Search Marketing, i.e. marketing via search, rather than just positioning.
Well, I’m just about to disagree with almost every post I’ve seen recently about Hummingbird, the new Google search buzzword. Costa's Hummingbird. The Costa's Hummingbird (Calypte costae) is a species of hummingbird.
The Costa's Hummingbird is fairly common in the arid brushy deserts and any nearby gardens of the Southwestern United States and the Baja California Peninsula of Mexico. Female (upper) and males The male Costa's Hummingbird's courtship display is a spirited series of swoops and arcing dives, carefully utilizing a proper angle to the sun to show off his violet plumage to impress prospective mates. Each high-speed dive will also pass within inches of the female, perched on a nearby branch, which will be accented by a high-pitched shriek. Fast FAQ: All About The New Google "Hummingbird" Algorithm.