The Difference Between Blogging and Content Marketing. 27 Best Copywriting Formulas: How to Tell a Captivating Story Online. You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.
So how can you add this element to the blogposts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long? Here’s the great news: There’s a formula for that. Many storytellers and copywriters have tested out the best intros and segues to draw readers to a piece of content. Their copywriting formulas just plain work—in blogpost intros, in social updates, in emails, and anywhere else you might happen to write online. Here are 27 of the best ones I’ve heard. 36 Visual Content Creation Tools the Pros Can't Live Without. 3 Ways To Scale Your Content Marketing.
Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online.
For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop. The problem is often that they don’t scale their efforts properly. Having a strategy for achieving scale is essential to success. In today’s post, I will show three ways to do that. Whatever it is that you do, there are going to be some people who know you. All of this is good, but ultimately, we want that group of people who know us and think highly of us to grow, and we want more and more different people citing our work.
There are some very interesting social dynamics involved; so, let’s start by exploring what they are with three example scenarios:. Scenario 1: High Article Posting Frequency Imagine that Joan is a blogger that might consider citing your work, if she only knew about it, and she trusted you. Summary. 10 Content Rules we Learnt and Lived by in 2014. Brands have been using great content to tell stories, start conversations and win over their audiences since the beginning of time, but with the introduction of new channels over the last decade, the task has become more complex than ever before.
With new platforms, tools, promotional tactics and a wide variety of channels that allow messages to reach more people more often, the job of creating useful and beautiful content has never been more vital to a brand’s success. With that in mind, check out the 10 rules our Assistant Head of Content made us learn and live by in 2014. The A-Z Guide for Copywriters. What Defines Quality of Content Marketing? Content Marketing is nothing new and has been around since the very first advertising and marketing agencies started promoting their clients.
Utilising content as part of your overall marketing strategy is essential, but where the difficulty arises is how to do this effectively using digital media available to us in the modern age. Content Marketing: How to Build an Audience that Builds Your Business. Content Marketing Trends Your Business Should Implement. JT Ripton is a business consultant and freelance writer.
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Marketing Tricks of Terror. Frighten Your Fans with 13 Creepy Content Marketing Tactics Digital marketing requires marketers to be savvy and will keep customers riding on the edge of their seats ready to pounce on the latest opportunities that surface.
The phrases ‘news-jacking’ and ‘trend-jacking’ may seem familiar, but let’s consider holiday jacking. Many holidays may be completely unrelated to a brand’s core business, but yet these special days pose as an excellent opportunity for promoting the brand’s offering. Holiday-jacking has been a key aspect of commerce from as early as the Industrial Revolution!
Establishing the correct context for your content isn’t a walk in the park, but by targeting popular holidays you may earn an automatic “in” with a larger audience. 1. Focus your efforts on creating a scary story about what your buyer personas can expect if they don’t buy your product. 2. There are many non-copyrighted characters to draw from in your Halloween marketing efforts. A Step by Step Guide to Implementing a Content Marketing Strategy. There’s been a lot of discussion about who’s doing it, how they’re doing it, and who they’re doing it with – we’re talking about content marketing, of course.
This channel is one of the fastest-growing in the digital sphere, and a recent study by Econsultancy has reaffirmed the significance of content marketing: 80% of global companies agree that ‘the role of content will continue to grow as push marketing becomes less effective.’91% of marketers, publishers and agencies are using content to market products and services and most believe it will become more important over the next 12 months91% of UK companies will produce more content in 2014 than last year and 88% of companies plan to produce even more in 2015 We’ve heard all about the benefits of this strategy – increased ROI, improved brand awareness, greater traffic, inbound links and lead generation – and seen some great examples of content marketing from brands such as Red Bull and Coke.
Create an Editorial Calendar Brainstorming. 3 Tools to Better Manage Your Blogging Editorial Calendar. Have you tried using a blog editorial calendar?
Do you have a central place to track blog topic ideas, manage writers and schedule publish dates? Backed by Science: the 25-Headline Upworthy Challenge — Think Different. How we tested Headline testing at Upworthy involves a dubious fairytale contraption to which they refer as the Magical Unicorn Box.
If you’re not outfitted with one of these jobbies, that’s okay, because to test your headlines, all you really need is traffic, time, and Twitter. We followed Buffer’s protocol, which you can read more about here. With Twitter as our lab, we sent out 4 title variations for each of the 4 articles we tested, then tracked which was the star performer. The system’s far from perfect, but the results were pretty clear. 8 Key Elements Of A Perfect Blog Post That Gets Results. I always say to my clients that Content is not enough!
Why? Because it’s true - You can have a good piece of content but that isn’t enough. You need also dress it nicely; the presentation, the look or the packaging is crucial for success. Hijack the Bandwagon in 6 Steps. Topical information is the key to driving social media content. Even for audience members who initially miss the real time incident that launches a social media frenzy, soon enough it will become a trending topic and will educate others online as to what scandalous event has occurred.
This week’s scandal was delivered by Luis Suarez, who was caught biting his third opponent in his football career. So what does that have to do with brands? Everything. Trending topics are likely to hit your timelines whether you love football or not. Don't be content with the old ways. Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. Many marketers believe that people want to ‘have a discussion’ with their brands, but consumers disagree.
In a report exclusively seen by Marketing Week, 43 per cent of senior marketers ‘definitely agree’ that the public wants to be talked to rather than simply listening to what a brand has to say. However, only 15 per cent of consumers concur. Our Favourite Spam-tertainment. Blogs are undeniably an important part of a client’s online presence. However, along with the good exposure and brand growth that a blog brings, it also welcomes another guest: Spam. Indeed, that little comment button is a glowing invitation for any and all to share whatever is on their heart or mind. Source: This very MediaVision blog has evoked some very curious responses; we’d love to share some of the highlights: 1. “Today, while I was at work, my sister stole my iphone and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation.
Thanks for sharing, Nellie. 2. “There are a host of predators out there just waiting to catch a fresh meal, and many of them love fresh chicken or eggs. Great advice Chicken House Plants! 3. “Everybody loves to eat out and in some cases; eating out cannot be avoided like official dinners. Very true about those official dinners, we hope they serve us healthy and moist banana bread next time. 4. 5. We could hardly say it better. Mythbusters: Common Content Misconceptions from MV’s Content Queen.
In recent months, I’ve noticed a lot of articles punting no-fail, miraculous onsite content solutions – and while some of them do contain valuable insights, it’s important to take these with a pinch of salt. #1 Newsjacking Newsjacking is the process of piggybacking off topical matters and breaking news content in order to draw attention to your own brand. For example, if a specific topic is trending on social media or Google, and you create a piece of content related to this topic, users are more likely to find it, visit your site and/or interact with it. However, the trend of newsjacking has unfortunately led to a plethora of content created simply to try capitalise on a trend, without offering readers anything new or insightful.
Don’t just summarise the situation – if you have no relevant soundbites to add, rather avoid this tactic.