How important is Influencer Vetting? - Social Media Marketing, Digital Marketing company Bangalore, India. With as many as 1 billion people using social media on a regular basis, it is becoming more difficult than ever for the brands to stand out from the crowd.
Owing to this increasing competition, we see an emergence of many new marketing tactics coming into the foreplay quite frequently. One such form of marketing is Influencer marketing that has been doing the rounds in the marketing world since over a decade now and has gained massive popularity in the last couple of years. Rather, 2020 was expected to be the biggest in the history of influencer marketing. But amidst the global pandemic, we witnessed things coming to a grinding halt.
However, now with things gradually gaining momentum again, brand activities are coming back on track thereby keeping the marketer’s hope still intact. Influencer marketing is again demonstrating unprecedented growth and creativity compelling the brands and the influencers to attempt new ways and formats of content. Eliminating the idea of Fake Followers. How Digital Content Marketing Augments Consumer Experience & Brand Loyalty - Social Media Marketing, Digital Marketing company Bangalore, India.
There’s one key distinction that makes digital content marketing remarkably different from any other forms of promotional marketing tools… it’s organic.
It’s not like the ads that run on YouTube, Facebook and other social media platforms or websites where marketers have to wait for consumers to see their messages and respond. Digital content marketing rather works on a ‘pull strategy’. Consumers seek digital content. Can Instagram Reels be the New Home for the Brands? - Social Media Marketing, Digital Marketing company Bangalore, India. Life as we know has taken a 360-degree turn, courtesy the global pandemic of Coronavirus.
The epidemic which started in late 2019 in China has now hit almost every part of the world, forcing many countries into slowdown. And with it almost all venues of recreation like malls, cinema halls, cafes, etc. are also out of bounds, thereby forcing people to spend more time on their smartphones for much needed entertainment. People now turn to social media and OTT platforms to make the best use of the time on their hands. Right now, when both marketers and customers are trapped in the web of uncertainty about health, social, and economic stability; brands are trying their best to support their audience through suitable messaging and actions.
The on-going economic and social changes have created an urgent need for brands to think outside the box to create opportunities to connect with their customers. AI in Consumer Culture and Content Marketing - Social Media Marketing, Digital Marketing company Bangalore, India. Anything that has an element of futuristic possibilities captures the imagination of the media and consumers alike.
Artificial Intelligence or AI being no different. Though it is considered as the next big ‘industrial revolution’, AI, relatively, is still in its nascency. Which gives media, marketers, venture capitalists and companies the freedom to interpret AI in the way and manner they please. As a representative of an acclaimed global business rightly puts it – “The hype doesn’t help here. Famous personalities make statements in the press about what AI can do, in the next 5 – 10 years…this is overblown by them and the media which creates a perfect storm of low understanding.” AI – A Consumer Focussed Perspective. Creative Licence – How Far Is Too Far? - Social Media Marketing, Digital Marketing company Bangalore, India. Creativity, they say, has the power to change the world.
It can help solve problems. No matter how complex they might appear to be. It can help change perceptions. It can make one cola brand look way more appealing than the other. It can make you believe that applying a particular brand of cream could make your skin glow brighter. Why your business should be on WhatsApp - Social Media Marketing, Digital Marketing company Bangalore, India. What is the first social media platform that comes to your mind when you’re thinking about generating leads and connecting with your potential customers?
Is it Facebook for its 2.6 billion active monthly users? Maybe it’s Instagram with over 1 billion active users. What about Twitter and its 330 million active users or 310 million active users on LinkedIn? But what if we told you there’s another platform out there which is text-based and has more users than Instagram & LinkedIn combined. A Marketeer’s guide to Google Lens. Have you seen this icon in your camera app recently?
Wondering what it is? Go on, click on it, it won’t bite… rather it’s going to give you a chance to take a bigger bite of market share for your business. This, fellow marketing folk, is the new Google Lens app integrated into your native camera app on your android smartphones. Currently, the feature is only available on a handful of smartphone brands running android OS out-of-the-box.
And even those brands only have them on certain models. But what really is Google Lens? It’s quite buggy at the moment but what it is able to do still blows our minds. Experience, the new era in marketing. Marketing tools have been re-invented, the stage has been set, and the audience is programmed to receive.
It’s the perfect setting for a perfect play into the future. The deliverables are futuristic, and if they aren’t, they can be immediately corrected by illusion. Interactive experience marketing has very quickly become the front-end of marketing campaigns, thanks to the simple fact that the brands can now reaching out and literally interact with its audience. It has been well received so far, and is now positioning itself to become an integral part of the lives of the present and the coming generations. Let’s play mythbuster for a moment here and answer that one question on your mind. There are in my tested opinion, two kinds of campaigns that revolve around the interactive space.
With various creative campaign methods already available today, the biggest challenge brands face is to keep the audience engaged, no matter what. New-age financial marketing for the new-age consumer. Marketing has seen a major paradigm shift over the last decade.
As a discipline, it has moved from being perceived as an art to a focused and measurable science. This new wave of marketing is being shaped by new-age technologies that are powered by artificial intelligence (AI), internet of things (IoT), tremendously high levels of personalization and real-time communication. What Millennials really want? Financial marketing insights on what clicks with them. ‘Millennials’ and ‘investing’ might come across as two opposite ends of the spectrum to some.
Au contraire, with the availability of social media tools, it has become a whole lot easier for them to understand, learn and get into investing, big time! Asset managers BlackRock, in a survey determined that 45% millennials are more interested in investing in stock market today than just five years ago. The survey also found out that while baby boomers put aside an average of 11% for investing. For millennials that number was 18%. Millennials love brands that embrace technology BFSI brands need to stay updated on technology and be adaptive to digital trends and innovations.
Digital Marketing – The Big Financial Sector Gamechanger In A Post Pandemic World. The financial sector has been taking slow and measured steps towards adopting digital marketing in the last decade. With the sector already moving towards a digitized environment, banking, finance and insurance brands are looking out to build a digital ecosystem for themselves to grow big. And now, in times of COVID-19, the importance of digital marketing for the sector can hardly be undermined.
As an aftermath of the pandemic, everything is going to hinge completely on digital for a long time and those who leverage its power will be the biggest brands in the coming times. Social media and digital marketing can not only help Banking, Financial Services and Insurance (BFSI) sector brands find new customers but it can let them connect with their existing customers better and keep them happy. Digital Marketing gets a new VOICE - Social Media Marketing, Digital Marketing company Bangalore, India.
Let’s start this article with 3 ads addressing the most interactive search phenomenon, voice search. Voice search is taking over. Voice recognition is currently a $500 billion-dollar industry with a mammoth 1 billion voice searches per month in 2018. To add to the numbers and severity in penetration, 65% of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speaker. The emergence of voice-based search assistants, have become a huge success. Best Digital Marketing, Creative & PR Agency – Media Moments.
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