robertwitteman
sr research consultant @sanoma media │ frankwatching │ researchblog │ fonk zicht op trends │ gplus.to/robertwitteman
Adfreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist.
(RocketNews24 has a handy breakdown/translation for those in need.) Brain Pickings. Ideas, issues, knowledge, data - visualized! Word of Mouth Research Blog. WOMMA is strategically focused on providing research knowledge and insights for its members and the public.
The Research & Measurement Council, created in 2005, has been driving projects, education, and guides around the measurement of word of mouth marketing and social media marketing. The Research & Measurement Council (RMC) is responsible for developing projects, programs and tools that engage marketers and create understanding of the importance of integrating metrics and measurement into WOMM and social media marketing campaigns. Following a survey WOMMA did in collaboration with the American Marketing Association (AMA),WOMMA identified the top pain points for professional word of mouth and social media marketers which are inability to demonstrate ROI and difficulty measuring online and offline WOM. This inspired quite possibly the industry's most transformative study which will be launched in mid-2014 which set out to quantify the value of word of mouth marketing.
Internet Advertisers Bureau. The Curious Brain. Gladwell. Advertising Age. Seth's Blog. PSFK - the go-to source for new ideas and inspiration. Infographics & Visualizations. Create, Share, Explore. Technology news and opportunities - Business 2.0 on CNNMoney.com.