News production tips for radio journalists. News production tips for radio journalists Details Last Updated on Tuesday, 22 July 2014 05:58 Published on Friday, 02 December 2011 00:00.
Tips for writing radio news scripts. Tips for writing radio news scripts Details Last Updated on Monday, 21 July 2014 06:51 Published on Monday, 05 December 2011 00:00 Written by David Brewer Writing a script for a radio news package Image courtesy of Media Helping Media and released under Creative Commons Keep it short and simple Radio journalists need to be able to pick the best, most newsworthy audio clips, and write clear and informative scripts that introduce the material they have collected.
The script is what makes sense of the sounds. It’s not just about sounds; it’s about words, too. The script should be written in simple, short sentences. Use everyday language and avoid complex concepts Use the script to introduce the audio The script should offer the audience introductions to the audio you are including. If you have good clips you need good scripted links Grab the attention of the audience You are crafting a tease to material that is designed to make people stop and listen. The script has to be good from start to finish. How much do newspapers think their audiences are worth?
How valuable are newspaper readers online and in print?
We thought: why not look at the prices. We took a look at the advertised rates for online and print ads across seven UK national newspapers using their own freely available rate cards - with a little help from paidContent's Robert Andrews' piece on online CPMs to fill in the gaps, and compared them to readership stats provided by ABC (all unique monthly browers, August 2012) or by publishers themselves. Agencies have their own varied opinions and will pay based on which client and publisher they are working with - and those agencies rarely pay the advertised full rate for an ad. But rate cards do give us some idea of what papers think their audience is worth. There's a great deal of variation between what each paper thinks an individual reader is worth - here's the breakdown: The Sun (print rate card here) -- Online: Here it's a slightly different story.
The Telegraph (print rate card) The Times (print rate card) Tips for writing radio news scripts. Tips for writing radio news scripts Details Last Updated on Friday, 03 August 2012 07:23 Published on Monday, 05 December 2011 00:00 Written by David Brewer.
Google Launches Coordinate: A New Service For Managing Mobile Workforces. Location-based apps and services like Foursquare have made significant inroads among consumers in the last few years, but most of the recent developments around location-based apps have bypassed the business market.
While there are some systems out there that let businesses track their mobile workforce, they tend to be proprietary and expensive. Now, Google is trying to enter this market with Google Maps Coordinate, a service that mashes up Google’s mapping and geolocation services and APIs with a dispatch system for mobile workforces that’s available both on the Web and on Android phones and tablets. This, says Google, will allow organizations to assign jobs and deploy their staff more efficiently. At its core, Coordinate allows businesses to dispatch and track their mobile employees, be they truck or taxi drivers, plumbers or pizza delivery guys. Google itself has been testing the service internally with its on-campus transportation services. Police state fears? Cameron calls to disrupt social media during unrest. Zimbabwe’s mobile market seen at $1,34bn by 2016.
Online Ad Spend Surpasses Newspapers. 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.
Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end. The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion. “It’s something we’ve seen coming for a long time, but this is a tipping point,” Geoff Ramsey, CEO of eMarketer, told The Wall Street Journal.
Despite a drop in the dollar amount of online newspaper spending during the recession, online has been accounting for a growing portion of all newspaper ads as print spending declines even more sharply. Keep your business ahead of the digital curve. Newspaper_Extinction_Timeline.pdf (application/pdf Object)