The Demographics of Mobile News. In the growing realm of mobile news, men and the more highly educated emerge as more engaged news consumers, according to a new study by the Pew Research Center’s Project for Excellence in Journalism, in collaboration with The Economist Group. These findings parallel, for the most part, demographic patterns of general news consumption. But there are some important areas of difference between mobile and general news habits-particularly among young people. While they are much lighter news consumers generally and have largely abandoned the print news product, young people get news on mobile devices to similar degrees as older users.
And, when getting news through apps, young people say they prefer a print-like experience over one with high-tech or multi-media features. These are key findings of an analysis of mobile news habits across a variety of demographic groups. Level of education is also tied to mobile news choices. 1 Billion Netizens Strong, This is How Asia is Social and Mobile in 2012 [INFOGRAPHIC] Let’s step back and take a look at the big picture of the web in Asia in 2012. We see internet penetration in the region has jumped from 24 percent last year, to 27 percent now.
And with that comes a leap to just over a billion Asian netizens this year – 1.034 billion, to be precise. Mobile penetration in Asia has risen from 74 to 82 percent, and for many people it’s the primary mode of accessing the internet. All those stats are compiled by the folks at the Singapore branch of the WeAreSocial digital agency, who have just released their 2012 infographic report – see it here, or embedded below – that updates the series that we enjoyed so much last year. Before you browse the whole set of infographic slides at the bottom of this post, here are a few key points on social media in Asia: Yes, Facebook is still the region-wide king – not counting the massive weight of Chinese socal networks which tend to be used only in China. [Source: We Are Social’s blog] Online and mobile security tips - protecting your identity. Mobile Phones Cut Malaria Response Time From Weeks to Minutes. Using mobile phones to report malaria outbreaks in Africa has been stunningly effective — reducing the government response time to an outbreak from four weeks to three minutes, according to a new report.
HP, along with partners Positive Innovation for the Next Generation (PING) and Clinton Health Access Initiative (CHAI), and mobile network provider MASCOM, announced the results of the first year of a mobile disease response pilot program last week. "We see technology having a profound impact on disease surveillance, which has a highly antiquated process," says Paul Ellingstad, HP's director of global heath. According to Ellingstad, it can take three to four weeks to send a list of sick patients to a district health clinic and then to the Ministry of Health of a respective country.
Electronically automating disease surveillance speeds up the communication time to three minutes, meaning the government can immediately send bed nets and and alert citizens to take precautions. Security tips for journalists using mobiles. Security tips for journalists using mobiles Details Last Updated on Friday, 05 July 2013 06:19 Published on Wednesday, 15 February 2012 00:00 Written by Melissa Ulbricht Journalists use mobile devices for creating, editing, and sharing content, as well as for communicating with sources, newsrooms, and colleagues.
Mobile phones provide countless benefits - they are portable, discreet, and a growing number of high-quality apps make them great tools for reporting - but they also present significant security risks. The following tips were put together by Safer Mobile as part the Mobile Media Toolkit, designed to help journalists and bloggers protect themselves when using social media on your mobile phone. Important considerations to keep in mind Give some thought to what would happen if you lost your mobile device right now. What potentially sensitive information is on it? What potentially sensitive information is on your mobile? The Mobile Media Toolkit General Mobile Risks Here is a snapshot: The new revolution media companies have to face. Number of Americans Watching Mobile Video Grows More than 40% in Last Year. According to a new mobile video report from The Nielsen Company, the number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010, ending the year at nearly 25 million people.
These mobile video users watched an average of four hours and 20 minutes of mobile video per month in both the third and fourth quarter of 2010–a 33 percent and 20 percent year-over-year increase in each quarter respectively. The growing popularity of mobile video is due, in part, to the rapid adoption of media-friendly mobile devices, including smartphones. Whereas in Q4 2009 only 23 percent of US mobile subscribers had smartphones, by the end of 2010 smartphone penetration had reached 31 percent. Over time, it also has become easier to find, view and share mobile video, either via mobile apps or the mobile web. Learn more: Download State of the Media - Mobile Usage Trends: Q3 and Q4 2010. Cellphones and Global Youth: Mobile Internet and Messaging Trends. Young people around the world love their mobile phones, but they use them in vastly different ways. In China, the mobile internet reigns supreme. Seventy-three percent of Chinese mobile youth ages 15-24 reported using the mobile internet in the previous 30 days compared to 48 percent of U.S. mobile youth and 46 percent of U.K. youth.
(Less than a quarter of young people in other European countries said they used the mobile internet in the previous month.) Messaging tends to skew female in most markets, with a few notable exceptions: Indian males ages 15-24 are twice as likely as their female counterparts to use text messaging and four times more likely to use picture messaging. China and Saudi Arabia also skew male when it comes to messaging, but by a more narrow margin.
For more information on Mobile Youth Around the World, download the Nielsen report: Mobile Youth Around the World. Local Mobile Ad Spending to Continue Dramatic Growth. US local mobile ad revenues are set to increase at a compound annual growth rate (CAGR) of 57% from 2009 through 2014, according to a forecast by BIA/Kelsey. Local spending on the mobile channel is set to rise from $404 million this year to $692 million in 2011 and over $2 billion by 2014, the firm projects. “We expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small and medium-sized businesses,” said Michael Boland, program director at BIA/Kelsey, in statement. “As a result, mobile advertising will move down market to SMB and mid-market segments, increasing the overall revenue opportunity and share of geotargeted ads.
This down-market shift will be coupled with large advertiser evolution and adoption of mobile local ad distribution.” eMarketer estimates a similar $743.1 million in mobile spending this year, rising to a somewhat more conservative $2.55 billion in 2014.