Media Marketing
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After plunging by 18.5% in 2009, ad spending on traditional media is on a slow rebound. eMarketer estimates spending was up 2.1% in 2010, to $127.2 billion. But rather than making a true recovery, spending will seesaw in coming years, hovering under $130 billion through 2015—far from the $165.94 billion recorded in 2007 on the eve of the recent recession. “As advertiser spending continues to more closely reflect the amount of attention consumers give to individual media, each will fare differently,” said Nicole Perrin, eMarketer senior editor and author of the new report, “ Traditional Media: Dollars and Attention Shift to Digital .”
Traditional Media Ad Spending Plateaus - eMarketer
A Quickstart Guide to Social Media for Business | Penn Olson
We love sharing simple infographics that succinctly explain how social media can be used for business.
Here's What Google, Salesforce & Sequoia Are Investing In
Inbound marketing software company HubSpot announced Tuesday that it has received a $32 million round of Series D funding from Google Ventures, Sequoia Capital and Salesforce.com.
The Differences Between Mobile and Tablet Advertising - eMarketer
Research to date on tablet advertising has typically found that placements that take advantage of the full features of the device—like video, 360-degree views, striking photos and interactivity—appeal most to users. An Adobe -sponsored study found flashy iPad ads were more engaging and effective than their static print counterparts , and earlier research from UM and Time Inc. indicated that videos were the most desired feature of iPad ads . On smartphones, by contrast, users seem to prefer to keep it simple.
Read the whole thing at AdAge →
Facebook Turns 'Like' Into Its Newest Ad - Advertising Age - Digital
After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching a record $25.8 billion. And in that same vein, internet ad spending will hit new peaks in each of the following four years, passing $30 billion in 2012 and breaking the $40 billion barrier in 2014. The more granular quarter-by-quarter picture shows a record spend of $6.42 billion in Q3 2010, as reported by the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB-PwC), followed by a new record of $7.25 billion in Q4, according to eMarketer projections.
Online Ad Spending Set to Break Records - eMarketer
How Online Video Can Reach the Business Audience - eMarketer
Executives with no time for fun and games do have time for the sound and motion of video, according to findings from Forbes Insights .Can Consumers Learn to Love Behavioral Targeting? - eMarketer
A whopping two-thirds of internet users don’t believe advertisers should be allowed to target online ads to their interests based on the sites they have visited, according to a survey by USA Today and Gallup .
There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet.
Trends in Consumers’ Time Spent with Media - eMarketer
Newspapers
The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts. eMarketer, which forms its forecast by performing a meta-analysis of research estimates and methodologies from dozens of firms that track ad spending, projects a 10.5% increase in US online ad spending next year, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion. “It may seem ironic, but marketers’ economic concerns are leading them to spend more for online advertising,” said David Hallerman, principal analyst at eMarketer.
Online Ad Spend Continues Double-Digit Growth - eMarketer