Here's What Google, Salesforce & Sequoia Are Investing In. Inbound marketing software company HubSpot announced Tuesday that it has received a $32 million round of Series D funding from Google Ventures, Sequoia Capital and Salesforce.com. The five-year-old startup was one of the earliest firms (in my memory, at least) to take advantage of social media, search and mobile to attract leads and sales, frequently running online seminars on those subjects as a way to build up its now more than 4,000-member client base of small- and medium-sized business. HubSpot has one core software platform designed to increase website traffic and convert that traffic into leads and sales. Apps within the platform offer control panels for general website and lead management, blogging, SEO, analytics and social media monitoring. In addition to the three new investors, HubSpot's previous list of VC investors — General Catalyst, Matrix Partners and Scale Venture Partners — also participated in the round.
Disclosure: HubSpot is a Mashable sponsor. Facebook Turns 'Like' Into Its Newest Ad - Advertising Age - Digital.
Advertising Age Media Mavens Share Wisdom, Lessons - Advertising Age - MediaWorks.