Featured Label: LSO Live – IODA Marketing. Classical, Now Without the 300-Year Delay. Orchestras talking shop. European orchestras start recording labels to defy extinction | Culture & Lifestyle | Deutsche Welle | 12.10.2009. Methods of recording, distribution, and promotion are changing in the classical music industry, and the companies that once dominated the market have either adapted or faltered. As estimable names in the industry fall by the wayside, new models arise.
One of the most successful projects has been the establishment of classical labels by orchestras, with a focus on live recordings. While exclusive contracts with the big-name labels -- EMI, Deutsche Grammophon/Decca, Sony/RCA, Telarc/Warner -- became scarce, and their recording projects fewer and fewer, orchestras are inevitably searching for new ways to reach new audiences with new recordings. Recording technology has advanced significantly in the last 20 years so that recording concerts live is no longer an inherently hampered way to preserve an otherwise un-replicable musical event.
The live experience Jenkins is one of the pioneers of the orchestra-record-label industry. Sir Colin Davis specializes in Berlioz Over three million records sold. Arts - The drama of an orchestra from your computer. Chaz Jenkins - Head of LSO Live — MusicTank. Chaz Jenkins started his career promoting in nightclubs and working as a DJ whilst studying at university. He continued promoting events and running venues as well as connecting and advising broadcasters,sponsors and promoters until ‘switching codes’ to market the London Symphony Orchestra’s concerts.
Since 2000 he has run the LSO’s own LSO Live label, overseeing all operations since its launch. Today LSO Live is one of the most successful and influential independent classical labels in the world. Its recordings have won Grammy, Gramophone and Classical Brit awards among others and its sales far outstrip industry averages. LSO Live is dedicated to reaching new audiences for classical music and providing unique and exciting recordings for existing fans. Chaz also advises other artists, orchestras and arts companies and is responsible for extending the success of LSO Live into co-production relationships with other record companies and broadcasters. London Symphony Orchestra.