Rent the Runway Raises $20M in Financing - Direct Internet Catalogue - Retail. Ron Stein column: Follow-up is the most overlooked part of marketing. Successful lead generation can be summed up in one word: relevant. You might have thought "targeted" was a better choice. Yet, when marketing focuses on the target audience, their needs, and what will solve the problems they have, relevancy really does cover it all -- from the perspective of both your company and prospects. Now, let's take it a step further. When marketing does its job and you have lots of qualified prospects, it's time to follow-up. Successful lead follow-up can be summed up in two words: relevant nurturing. It turns out that nurtured prospects will buy more from you. Also, the sales cycles are shorter and less discounting is needed than for leads that are not properly nurtured. Lead nurturing is all about building solid relationships in ways that are relevant.
Imagine this conversation with a lead that just downloaded a white paper from your website: "Hi Sally, I'm Sean from Advanced Widgets and I wanted to thank you for requesting our white paper. Startup Tips: How I grew a waiting list of 20,000+ at Mint.com Part I - Noah Kagan. About « The InNOLEvation Challenge. BNI International - Business Networking and Referrals. Florida Virtual Entrepreneur Center - Start, Relocate or Expand your Business. Submission Requirements « The InNolevation Challenge. General Guidelines Non-Confidentiality All sessions of the competition, including but not limited to oral presentations and question/answer sessions, are open to the public at large.
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