The 3 Types of Links that Send Legit Referral Traffic. I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true.
However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO. Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding. But the ultimate link is not just good for SEO and branding, it also sends referral traffic. What’s so great about referral traffic? Do you really have to ask?! A recent survey of MozCon attendees showed that after organic search, referral traffic is the channel marketers most want to grab more of (social media is a form of referral traffic too): Image via LinkedIn But do all links naturally lead to referral traffic? I Got a Sweet Link! Sorry, dude. To drive real referral traffic, there has to be a compelling reason for the reader to click through to your site. . #1: Links from news aggregators. 5 Ways B2B Marketing is Like Good Wine. Recently, I had the pleasure of attending an intro Food and Wine Pairing class at Cook's Warehouse taught by Gil Kulers, Atlanta-Journal Constitution wine columnist and sommelier.
He explained the basics of winemaking, including which grapes are used, where they come from and how a particular vintage is created, among other interesting facts. Throughout his energetic lecture, I couldn't help but recognize some of the similarities between winemaking and B2B marketing. Pairings can make or break a campaign (or a meal). In class, we experimented with the many different flavors one glass of wine can take on when paired with a sweet food, a salty food or a spicy food. Similarly, a good B2B marketer knows his or her target audience well enough to pair the proper marketing techniques accordingly, resulting in the optimal brand experience for that audience.
Measurement is key. Timing is everything. How to turn small talk into smart conversation. Imagine almost any situation where two or more people are gathered—a wedding reception, a job interview, two off-duty cops hanging out in a Jacuzzi.
What do these situations have in common? Almost all of them involve people trying to talk with each other. On Weird Al Yankovic and the Anti-Marketing Mindset. Recently you may have noticed Weird Al Yankovic is popping up everywhere.
He released a new album and amassed over 20,000,000 views on YouTube in the past three weeks. We Analyzed Nearly 1 Million Headlines. Here’s What We Learned. 151 must visit writing websites. While there are some excellent books on writing, the web is also filled with terrific sites on the topic.
Here are 151 of the very best, and they’re organised for you by subject and genre. Structure and PlotScreenwriting Tips for Authors is the blog of screenwriter and novelist Alexandra Sokoloff, and she comprehensively breaks down the three-act structure for writers.The Plot Whisperer blog is all about plotting.Storytech Literary Consulting is a site by the author of The Writer’s Journey. Women With Know How August 2014 Issue by Women With Know How. 3 Steps to Get More LinkedIn Profile Views by Christine Hueber. 6 Tips for Social Impact in the Channel. Social media has come to the forefront of the marketing mix across every industry – and the technology sector is no exception.
However, when it comes to measuring the impact and ROI of social marketing, there can be some confusion. While social media ROI is more difficult to measure in dollar amounts, it can be measured by customer lifetime value. Connecting with partners and customers socially can influence their experience and brand perception, making a significant impact on future purchasing decisions. Before we get into the 6 tips that you (and your partners) can apply to your social marketing, I wanted to share some of the biggest benefits of social media: Demonstrating thought leadership: Software providers enlist hundreds of subject matter experts (SMEs) to build brand affinity and contribute content via social channels.You will gain direct insight: Social media offers visibility into your industry, audience and campaign performance, as well as real-time engagement opportunities.
Partnering, Channel Development, Alliances and PRM at PartnerPath. 25 Must-Tweet Inspirational Quotes From Inbound Experts. When do you feel most inspired?
Lots of people feel most inspired at events. It makes sense -- you're surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. How To Use LinkedIn As A B2B Link Prospect Development Tool. It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers.
As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content Marketing Trends Report, LinkedIn tops the list as the most effective social media platform for delivering content.