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Reverse Innovation

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A $35 Android tablet becomes reality. How cheap can an Android tablet go?

A $35 Android tablet becomes reality

How about $35. Introducing Aakash, an Android tablet build by UK company DataWind, that the Indian government is buying for Rs 2250 ($35). There will be an initial 100,000 run of these tablets which will be given to students. So, what do you get for $35? Quite a lot: Android 2.2 (Froyo)7-inch resistive touch screen with 800x480 resolution256 MB of RAM32 GB storageExpandable memory slot2x USB portsWeighs 350 gram12 month warranty2100mAh battery giving 2 - 3 hours of usage The $35 deal is for students ... if you're not a student then this tablet will set you back $60. Think a $35 tablet is impressive? "We need to have more local components. Impressive. You're not going to be able to get your hands on a $35 Android tablet, or a $10 tablet, and chances are that you wouldn't want it (I've seen cheap Android tablet that come from China that sell for under $99 that are absolutely appalling), but it does lead the way to cheaper hardware for the rest of us.

Is Reverse Innovation Like Disruptive Innovation? - Vijay Govindarajan and Chris Trimble - HBR Now. By Vijay Govindarajan and Chris Trimble | 9:49 AM September 30, 2009 We published an article, “How GE is Disrupting Itself,” in the October 2009 Harvard Business Review, co-authored with Jeff Immelt, Chairman and CEO of General Electric.

Is Reverse Innovation Like Disruptive Innovation? - Vijay Govindarajan and Chris Trimble - HBR Now

The article introduces the phenomenon of reverse innovation. Several people have asked us about the relationship between reverse innovation and disruptive innovation, as defined by Clay Christensen. There is an overlap between reverse innovation and disruptive innovation but not a one-to-one relationship.

In other words: Some, but not all, illustrations of reverse innovation are also illustrations of disruptive innovation. A reverse innovation, very simply, is any innovation likely to be adopted first in the developing world. A disruptive innovation has a particular dynamic that endangers incumbents. In Christensen’s famous study of the disk drive industry, A was the capacity of the disk drive and B was the size of the disk drive.

Aakash tablet's commercial variant to hit market in November : India: News India Today. IANS New Delhi, October 5, 2011 | UPDATED 17:16 IST The manufacturer of Aakash, the world's cheapest tablet computing device priced at Rs.2,276, DataWind on Wednesday said it plans to launch the tablet's commercial variant in the country by November-end.

Aakash tablet's commercial variant to hit market in November : India: News India Today

"We plan to launch the commercial variant of the device somewhere in late-November," Suneet Singh Tuli, chief executive of DataWind, told IANS on the sidelines of the tablet launch for students by Human Resource Development (HRD) Minister Kapil Sibal. According to Tuli, the price of the commercial variant would be higher than that of the students' version, but did not divulge any details.

"It would be a bit higher, but very competitive to anything that is available around the world," Tuli said. The company expects to have a customer base of nearly 1,00,000 customers per month for the commercial variant of the tablet. "I am hoping for nearly 1,00,000 customers per month for my tab which may be priced around Rs.2,500-3,000. " Vijay Govindarajans Blog: What is Reverse Innovation? A reverse innovation, very simply, is any innovation likely to be adopted first in the developing world.

Increasingly we see companies developing products in countries like China and India and then distribute them globally. In our article How GE is Disrupting Itself, we argued that reverse innovation will become more and more common. We also showed that it presents a formidable organizational challenge for incumbent multinationals headquartered in the rich world, and we explained an organizational model for overcoming that challenge. The fundamental driver of reverse innovation is the income gap that exists between emerging markets and the developed countries. There is no way to design a product for the American mass market and then simply adapt it for the Chinese or Indian mass market.

For us, reverse innovation is not a “nice to have” boost to revenue growth rates.