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Communication & Media Strategy

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You Are What You Measure. Brand Building in a Digital Age. Beautiful Trouble | A toolbox for revolution. Outbrain - Related Link Widgets. Boners BBQ, Papa John's Need Crisis Coaching. By: Gini Dietrich | January 10, 2012 | Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil.

You see, Boners BBQ posted a photo of a customer, who apparently didn’t leave a tip, and used expletives to say what people should do to her if she comes into their restaurant. Have a look for yourself. The photo has since been taken down and an apology has been issued, but not before 71 people (overnight, by-the-way) chimed in. I’m kind of astounded that the first post would even make its way to their Facebook wall. Something rather similar happened at Papa John’s this past weekend. Yes, in 2012 some kid actually wrote that on the receipt. Here’s the deal. Now she has access to hundreds, if not thousands, of people who will listen to her story and help her spread it far and wide. It’s 2012.