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Content Marketing World 2014: A Quick Wrap-Up | Content Marketing Forum. Content Marketing Institute put on a great conference, gathering over 2,500 content marketers for Content Marketing World 2014. We traveled to Cleveland for a few days of learning, networking and listening. I had the chance to attend the event for the first time and soak up knowledge from speakers such as Lee Odden, Jay Baer, Todd Wheatland, Shane Snow, Ann Handley and many, many more. We even got to talk one-on-one with speaker Pam Didner (for our interview with her, refer below). Here are some recurring themes I found from attending the sessions: Storytelling is more important than ever, but it must be the right story. Speakers from Andrew Davis to Shane Snow to Kevin Spacey emphasized the power of a story. But, many of the speakers also noted that not any story will do. Here is a roundup of tweets for some more insights from the event: We also hosted Pam Didner at our booth as a part of the launch of her book, Global Content Marketing. 1. 2.

I like all of them. 3. 4. 5. Alex Barca. B2B Content Marketing: Stats You Need to Know. Starfleet Media released their 2014 Benchmark Report on B2B Content Marketing and Lead Generation this summer. Ayaz Nanji from MarketingProfs goes through the highlights of the report, which surveyed content marketers from over 250 B2B companies from around the world. With 56% of respondents saying they spent less than half of their marketing budgets on content marketing in the past year, things look like they may be changing. Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months . . .

Moreover, almost a quarter (23%) of the B2B marketers surveyed plan to more than double their spending on content marketing in the year ahead.” In addition to marketing spend, Nanji also walks through some other insights, discussing most valuable content types, distribution tactics, outsourcing, and metrics. How does your company stack up? Read original article at MarketingProfs… 7 Ways to Create Readable Content. With the amount of content cluttering the web, it is becoming increasingly difficult to stand out.

The websites that have the most sharable content typically have general rules of thumb that they follow. Casey Cavanagh takes us through some of these rules and why they matter. One valuable tip she provides is to spark engagement. In addition to posing a question at the end of your content, she also suggests including links: The end of your content is also a great place to provide some author information and link to other related topics. If people enjoyed the content, the chances of them wanting to read additional pieces related to the topic are high, but they need to have the links right in front of them.” Coming up with ways to create great content can sometimes be a challenge, however Cavanagh provides us with some key insights and tips for ways we can differentiate ourselves.

Read original article at The @KISSmetrics Marketing Blog… Hear from the Pros: 21 Quick Tips for Better Blogging. What would you do if you had the opportunity to hear from 20 of the worlds most popular bloggers and online marketers all in one place? Lucky for you, Dave Lane, from Verve did just that and now he’s sharing with us 21 of the greatest blog writing tips. Lane asked each expert the same question: “What blog writing tips would you give to any aspiring blogger?” Each expert gave their own unique answer, but one of my favorites was from Mike Sansone, who said to provide plenty of “eye rests.” When writing for the web, provide plenty of “eye rests”. Want to hear what the other experts said?

For more information on blogging best practices, be sure to register for our upcoming webinar, “Business Blogging Secrets Revealed.” Read original article at Web Design Shrewsbury, Shropshire… How to craft the perfect content marketing strategy on Slideshare. 3 Shares300 000×3 Shares In March, the whole Agorapulse team traveled to San Diego on a mission to attend the best sessions at Social Media Marketing World, compile notes of the key takeaways and share them with you. We’ve created 20 blog posts from those notes, here’s one of them! Title of the session: How to Use SlideShare for Business: The Success Formula Speaker: Todd Wheatland Why you should read this session’s transcript: Since its acquisition by LinkedIn, Slideshare has become one of the most efficient platform to distribute your content and generate high quality leads.

The stat: 60 million people visit Slideshare every month. The facts: Looking at the most commonly shared subjects on Slideshare, Business and Social Media are 2 of the 6 most mentioned keywords. Quote from the session: “Jay Baer, Joe Pulizzi and Leed Odden are 3 incredibly successful speakers and entrepreneurs. A little background information about the state of Slideshare in 2014 Who is this content for? Slideidea. Does Anyone Read Your Marketing? [Content Traffic Research]

Time is money as the saying goes. For content marketers, these words have more than one meaning: Your employee (or freelancer) time spent creating content has cost implications for your marketing headcount and budget.Your prospect, customer and public time spent consuming your content has lead generation and sales implications for your business. But the real question in today’s attention deficient world is: does anyone really spend any time consuming, engaging with or sharing your content?

Content traffic research findings Here’s content traffic research from the Nielsen Norman Group and Chartbeat to guide your content creation efforts and make them more effective at getting read and driving measurable results. 1. Chartbeat analyzed a random sample of 2 billion pageviews generated by 580,000 articles on 2,000 sites for a month to provide content marketers with the data they need to better understand how their visitors consume information.

Not all traffic is created equal. 2. 3. 4. 5. Www.marketo.com/_assets/uploads/2014-Sample-Social-Media-Tactical-Plan.pdf?20140609162917. 3 Tricks To Find The Best Social Media Content | The Klout Blog The Official Klout Blog. In this age of the social web, getting others to notice you is short of asking them to spot a needle in a haystack. The good news is that it all starts with compelling content and it doesn’t always have to be yours. With thousands of social media posts per minute, your ‘home’ feed can get a little overwhelming. How do you cut through the noise and shed light on those hidden gems that will spark interest in your community? Here are efficient ways to discover and engage with live content: 1. Targeted lists will highlight what’s happening in your space. You can follow a list directly on Twitter or via a stream in your social media management tool.

At a glance you can see the number of members in each list. 2. Now, let’s stay you own a personal training business and would like to post more health and fitness news, tips etc. You can also check for popular and trending hashtags. 3. Now that you have all this content at your fingertips, what do you do? 1. 2. 3. The Shifting Social Media Landscape in 3 Infographics | Hire outstanding creative freelancers remotely. Ritika Puri Design Thinking If you’re reading this blog, you already know that social media is critical to online marketing. It’s unfathomable to imagine a world where you can’t share information at a moments’ notice, see what your friends are up to in a consolidated newsfeed, and build relationships through something as subtle as a ‘like’ button. What does this (dramatically different) landscape mean for brands that are looking to reach new audiences and build critical customer relationships?

We’ve found 3 amazing visuals that answer these critical questions. Here goes: 1. Paths to sales are complex. 2. “Why aren’t my users engaging with my brand on social media?!” 3. When we talk about social media, we tend to focus on the things that make us excited as marketers — brand engagement, sharing, customer communication. Your Thoughts It’s an understatement to say that social media is nuanced, complex, and ever-evolving.

Trackback from your site. Put Facebook to Work For Your Business | HostGator Blog | Gator Crossing. For small businesses, advertising and marketing is an expense that most don’t want to have to budget for. It’s costly and ineffective unless you know what you’re doing. Not all of us went to college for a Marketing Degree. Luckily, there are ways to bring the cost down and do it all from the comfort of home or office. For any small business online, you need to understand what SEO is and how to do it. Although SEO is a must and it is worth it, these results take time to deliver. How do we get fast results? This article isn’t going to explain how to create a Facebook Page and how to create ads. If you did Facebook advertising in the past and you haven’t done any recently, then there are probably a few changes that you should be aware of.

Previously, Facebook had Campaigns and Ads. If you’ve been following our blog for some time, you’ve probably seen our post about Content Marketing and Creating a Call to Action. Types of call-to-action buttons include: So what’s the best way to test? Www.marketo.com/_assets/uploads/Unmask-Inbound-Visitors-Using-Real-Time-Personalization-Increase-Website-Conversion.pdf?20140502101517. Www.marketo.com/_assets/uploads/Social-Media-Real-Estate-Cheat-Sheet.pdf?20140523120213.

#CEO #CMO, 3 Steps to Turn the Little Hashtags into a Powerful Tool. As CEOs and CMOs, you are definitely familiar with those little hashtags that appears everywhere, some of which might be #yourcompany. As a graduate student in Northwestern University Medill School’s Integrated Marketing CommunicationsProgram, I have put my emphasis on leveraging social media to boost brands and have found two articles that are of interest to CEOs and CMOs who are willing to better understand the powerful hashtags for their brands.

In his article How to Use Hashtags to Increase Your Social Media Presence, Warren Knight indicated that hashtags, when being used strategically, can create huge popularity around your brand. Tweets with hashtags could double engagement rate. You could use hashtags at various occasions like sales promotions, special offers or educate others of your brand, but you have to make the hashtags you use concise and unique. After reviewing these 2 articles, here are 3 actions CEOs and CMOs should consider taking: #CEO #CMO, 3 Steps to Turn the Little Hashtags into a Powerful Tool.

The Shifting Social Media Landscape in 3 Infographics | Hire outstanding creative freelancers remotely. Blog Series: Small Business Marketing (Introduction) » Magnetude Consulting | Magnetude Consulting. Monday, May 19, 2014 If you’re a small tech business and you’ve been around for more than a few years, you must be doing something right. Most likely you’ve done a good job creating a product or service that a specific target market wants or needs.

But many small businesses aspire to grow beyond the means of their current size, and this requires leveraging more targeted sales efforts and engaging in a formalized marketing plan. Many of the small business owners we have conversations with have done some marketing. Perhaps they’ve hired a writing and design firm to develop collateral for a trade show. Perhaps they took a stab at increasing web traffic through Google AdWords or SEO, or perhaps they even have a marketing consultant who serves as a jack of all trades and does a little bit of everything. Magnetude works with exactly these types of companies, helping them assess their current environments and map their business goals and resources to prioritize their marketing efforts. How To Write Killer Social Media Marketing Copy. Amplify your content with social share buttons that drive reader engagement.

As much as we complain about clickbait, we absolutely cannot resist some of the more eye-catching post titles and descriptions such as “This Woman Filmed A Fake Audition To Highlight A Very Real Problem In Hollywood” and “Churches, Organized Crime, And The NFL Are Pretty Similar When It Comes To One Thing.” I mean, what harm does it really do to simply click the link? Smart social media marketers know how to do this well, such that readers almost feel compelled to learn more. Fortunately, there’s no shame in it and, in fact, if you want to be successful at social media, you may even need to mimic some of these tactics in order to craft shareworthy posts to publish on social media. For a bit of guidance, we turned to entrepreneurs and proud members of the Young Entrepreneur Council (YEC), who provided 12 responses to the following query: 1. 2.

Kelcy Pegler, Jr. knows authenticity is key. 3. 4. 5. 6. 7. 8. 9. 10. 10 Ways Your Brand Can Stand Out on Twitter. Bob Cargill | February 25, 2014 | 1 Comment inShare48 Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics. With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option.

It's a must. The good news is that it's relatively easy to get up and running on this social media channel. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. To monitor how brands are using Twitter to capture the attention of their constituents, I've compiled a list of more than 500 businesses and brands on the channel, which I regularly scan for ideas and inspiration. 1.

Example: DiGiorno Pizza 2. Example: Regus 3. Example: Hyundai 4. Watch out your social media presence to leave competitors behind. The growing popularity of social media has made way for the fraudsters who want to spoil the reputation of business organizations. If you too are keen on monitoring your company’s presence on different social media platforms, then this is the blog that will deliver you the desired information. Here, I’ve covered some easy to follow tips that will aid you in analyzing your brand’s visibility on different social networks. So, without further adieu, let’s get going and explore everything about the best tips that can aid you in monitoring your social media presence in an excellent manner. Here are 6 tips for your social media presence to leave competitors behind 1. In order to get a detailed analysis of how your company is faring on all the popular social networks, make sure to check out who exactly is sharing content that is placed on your site. 2. 3. 4. 5. 6.

People who are sharing content that mentions you are definitely working towards empowering your brand online. Wrapping Up. 10 Laws of Social Media Marketing. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals.

From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. 1. The Law of ListeningSuccess with social media and content marketing requires more listening and less talking. 2. 3. 4. 5. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. 6. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience. 7. 8. 9. 10. How to Use the Power of Hashtags in Your Social Media Marketing. Creating a Twitter #Hashtag: 7 Steps.

How to Get More Retweets. Social Media's 80-20 Rule For Business. Grow Your Business Using Content Marketing - Infographic. [WEBINAR] Building Your Brand Using Social Insights. How hard are you working to earn your prospect’s trust and interest before you ask them to give you their contact info? How to Get More Retweets. If you want to increase the amount of Retweets you receive, follow these simple Twitter Tips.