Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
Telemarketing may be done from a company office, from a call center, or from home. It may involve a live operator voice broadcasting which is most frequently associated with political messages.
An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase. Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company's consumer database or obtained from a telephone directory or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service.
Charitable organizations, alumni associations, and political parties often use telemarketing to solicit donations. Marketing research companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market acceptance of or satisfaction with a particular product, service, brand, or company.
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In the past year, highly publicized mass shootings — especially the Sandy Hook Elementary School tragedy in December — have made the call for armed security officers commonplace.
To many, it seems logical to fight fire with fire; that is, using armed officers to combat armed criminals and prevent tragedies from occurring. As CNNhas reported, schools are seeking novel security strategies in an effort to prevent shootings. In Arizona, a sheriff has stationed armed posses around schools; in Staten Island, residents demonstrated support for armed former police officers in schools. The call for armed security officers has moved beyond classroom walls. After incidents such as the Aurora, Colo., movie theater shooting last summer, security officer companies often see increased interest in armed security officers. Security executives and security officer firms, in turn, call their insurance companies to find out how armed officers will affect their insurance coverage.
The Cost of Insurance. When it comes to your security guard insurance cost, even the smallest of details will allow us to make changes to your policy that could potentially save you hundreds or even thousands of dollars in the coming years.
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