RP Digitais. _Digital-Marketing-Report_2011.pdf. Twitter Directory and Search, Find Twitter Followers. The Digital Marketer's Master Library. What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? I'm often asked this question, but the answer is not so cut and dry. When people ask about Digital Marketing, it sounds more like they're thinking about Social Media. The truth is that Social Media is but a small component of the Digital Marketing world. It's much more important to have a well-rounded perspective around media, marketing, advertising and communications.
Over the years, there have been many books that have integrated these core marketing foundations while adding in the newer media slant. So, what business books should you read if you are looking for a career in Digital Marketing (or if these channels are becoming a more critical part of your marketing mix)? Here is the Essential Digital Marketing Library (in alphabetical order): There's a caveat to the list: You may not need to read every book listed above. And furthermore...