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5 Signs You’re Ready to Hire a PR Agency. Are you a business owner or CEO who knows that public relations is important, but are just not sure how to tackle it?

5 Signs You’re Ready to Hire a PR Agency

Maybe you see the value in increasing visibility and credibility through PR but don’t know the best way to allocate your resources. If this sounds familiar, or you find yourself in any of the following scenarios, then it might be the right time to hire a PR agency. Here are five signs you’re ready: 1. How is Web design different from Web Development ?: nadiaperez. Nowadays these terms are interchangeable as “web companies” change the way they describe their services.

How is Web design different from Web Development ?: nadiaperez

The truth is that the terms reference two fundamentally different aspects of the website building process requiring two unique skill sets. Why is it important that you know the difference as you look for someone to design and develop your company’s website? Let’s see if we can provide some clarity.Web DevelopmentWeb development is the back-end of the website, the programming and interactions on the pages. It is a wide term for the work connected to developing a web site for the Internet or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services.

Four Steps to Improving SEO with Social Media - PPG Web Solutions. Social Media continues to influence the way people communicate, do business, and perceive other companies, their services and products.

Four Steps to Improving SEO with Social Media - PPG Web Solutions

Social Media is an increasingly important marketing tool for business of all shapes and sizes. Having a solid Social Media marketing strategy creates a signal referred to as a social signal. The strength of this signal is an indicator of your brand’s credibility and trustworthiness. Search engines use a myriad of factors to determine your website or web page credibility and authority. Your social signal is a major factor and significantly influences your search engine rankings. The importance of Social Media Millions of people use social media platforms every day to search, communicate with friends, family and colleagues. Learn the difference between marketing and branding.

Important differences between brand and marketing, somehow often gets overlooked in the companies no meter if they are big or small, and the difference between the two, is not just misunderstood in business.

Learn the difference between marketing and branding

It is misunderstood in most companies and even in their own marketing departments. The difference between marketing and branding is like the difference between the moon and the sun. The sun is the source of all light, life, and warmth. It makes the trees grow and the flowers bloom. It is the reason we are all here. The mean reason why your company even exists is your brand.

Branding dives a lot deeper in your product or service than marketing. Marketing is a lot easier to control and understand comparing to branding. You can not allow yourself to not know the difference between branding and marketing, and don’t confuse your tactics. 4 Reasons Consulting Firms Need PR Agencies. In order for business consulting firms to be successful, their clients, prospects, referral sources and peers must consider them to be experts in their field.

4 Reasons Consulting Firms Need PR Agencies

While advertising and other sales-driven marketing activities can be a great way to increase visibility and generate leads, it is common knowledge that organizations – including consulting firms – can buy ads to say whatever they want. A strong PR program – such as one that includes news media relations, blogging and other content marketing – is the best way for consulting firms to enhance credibility.

Here are four reasons consulting firms need PR agencies: Highlights Expertise A well planned public relations program highlights a consulting firm’s industry knowledge and presents it as the best in the business. This can range from the firm’s experts being quoted in articles to securing guest columns authored by company leaders and published in trade publications. Showcases Thought Leadership Earns Trust Elevates Reputation.

How to Grow Your Business With Social Media - PPG Web Solutions. Every second, five new FaceBook accounts are created.

How to Grow Your Business With Social Media - PPG Web Solutions

Social media can have a profound impact on your business, regardless of its size. Millions of people use social media platforms every day. More than 70% of all Americans have at least one social media profile. You are missing a great business opportunity if social media isn’t a key component of your online strategy. Back to Basics Companies around the world have already recognized and embraced social media as a very efficient and cost-effective way to drive their business forward. Define relevant and measurable goals – Aligning your social media goals to your overall business and marketing goals is the first step.

Define your audience – Using social media is one of the best ways to reach your customers and communicate with them. Psychographics are just as important as demographics for creating an effective social media strategy. What is the unique purpose of this platform?