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Untitled. Untitled. Untitled. Untitled. Untitled. Untitled. Untitled. Untitled. Untitled. Untitled. Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.
They are overwhelmed with six major challenges – with little relief in sight: Resistance from internal culture, Measuring ROI, Lack of resources, An ever-changing technology space, Resentment and envy of the role, and A looming increase in business demands. Webinars, Events, Conferences Featuring This Resesarch If you want to learn more and ask me questions, please join me in the following appearances to discuss these research findngs: Open Research: Use It, and Spread it Widely The more you spread it, the easier it is for me to produce more Open Research.