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When Kahneman put this question to a few hundred physicians, seventy-two per cent chose option A, the safe-and-sure strategy. Most doctors would rather save a certain number of people for sure than risk the possibility that everyone might die.
Nonetheless, the very idea of self-control has acquired a musty Victorian odor.
Listening to Paul Zak extol the virtues of oxytocin, the "love hormone", is like hearing a preacher sing the praises of the Promised Land. His idea of a harmonious oxytocin-fuelled society is so seductive you find yourself almost praying it were true.
Another long weekend, another personal question: how honest are you? According to the people who study these things, not as much as you think you are.