Planning product launch and my pre-launch checklist | Bootstrapping Independence. I am preparing to launch a new web service in the next few weeks. I don’t have an exact date yet, but I have been putting together my pre-launch checklist of things to do, as well as a detailed launch plan. When looking for resources about the best way to launch a software business, I found many useful articles, but not very many consolidated resources which laid everything out in an easy to digest manner. I wanted to document the entire process to help structure my own thinking, as well as giving those who come after a roadmap to follow. After I launch, I will be reporting on the success of each segment of my plan. Background Reading First, there are several useful resources out there already, which had a lot of useful tips. There are many more, and each of those contain some great links as well, but I find myself repeatedly returning to these articles to re-read them to glean some additional wisdom from their words.
Optimize the site for the media Find a compelling story. The Real Life Social Network v2. What should a developer know before building a public web site? - Stack Overflow. Launching a New Website: 18 Steps to Successful Metrics & Marketing. The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect.
This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I'll give my best recommendations for launching a new site from a marketing and metrics setup perspective. This won't just help with SEO, but on traffic generation, accessibility, and your ability to measure and improve everything about your site. #1 - Install Visitor Analytics Nothing can be improved that is not tracked. Google analytics, or any other package (see some alternatives here), needs to be placed on every page of your site and verified. . #2 - Set Up Google & Bing Webmaster Tools Accounts Both Google & Bing have webmaster tools programs that monitor data about your site and message it back to you through online interfaces. That said, the numbers inside these tools are not always perfect, and often have serious flaws. P.s. Barry Schwartz on the paradox of choice.
Lessons Learned From Helping Over 150 Startups With Marketing Part 1: Fundamentals « insight.io blog.
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