"Like Father, Like Son" | 2012 Chevy Silverado | Chevrolet. European Fatherhood. By Eberhard Schaefer, MA January 17th 2007last updated January 18th 2007 AbstractTwo in three German men define themselves as fathers first and breadwinners second, according to a recent study. Men are keen to learn a broad range of caregiver skills and become better fathers.
Still, women account for 80 percent of the participants in family education in Germany and 90 percent of the educators are women. There are both practical and psychological reasons as to why the commitment of German men to the role of father is not translated into participation in family education: Courses are held during working hours, course materials support the perception that family education is exclusively for women , and feelings of fear, guilt and insecurity towards their role as father keep many men from participating. Family education needs to be redesigned in order to accommodate the needs and wants of men and fathers. This article provides a comprehensive roadmap for conducting such a redesign. 1. 2. 3. 4. Digital Dads. The Fatherhood Institute » The UK's fatherhood think tank. Digital dads. August 3, 2011 by Wendy Goldman Getzler Share When it comes to digital marketing and parents, are dads the new moms?
Not quite, but change is undoubtedly in the air in terms of parental roles and dads’ involvement with their kids. At least that’s what recent data from Ipsos’ LMX Family study indicates. The US-based syndicated research program that provides trended data on kids’ media habits surveyed more than 2,080 US kids ages six to 12 and 715 of their parents. It found that not only do 72% of today’s dads believe they’re spending more time with their kids than their fathers before them, they are also spending more time than moms engaging in digital entertainment with their tikes.
“Marketers never want to exclude moms because they still make most decisions, but we’re seeing in certain entertainment segments that dads really have a say and the things that trigger their interests and spending are different,” says Donna Sabino, SVP of kids and family insights at New York-based Ipsos.