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"Are Your Ears Burning?- 20 Tools for Tracking Social Media Mark
By Merle Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your prospects. Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more.
3 Things You Need to Know About Social Media Strategy
B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What’s Next Blog , and co-founder of pet site Pawfun.com . Follower her on Twitter at @whatsnext .
Brian Solis is a principal at new media agency FutureWorks . You can connect with him on Twitter or Facebook . An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.
The 10 Stages of Social Media Business Integration
Want to Make Money on Twitter? Take a Look at How Dell Does It
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Dell is a shining example of a brand that has managed to turn their Twitter presence into both a customer service and sales outlet. Dell may be a big corporation, but the story behind the $6.5 million they’ve raised from their Twitter presence is one that shines a light on a road to success that any company, regardless of size, can learn from and emulate. I asked Dell’s Senior Manager for Corporate Affairs, Richard Binhammer — otherwise known as RichardatDell — to elaborate on Dell’s Twitter success.