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Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More SheFinds Media is a blog network and buying guide that helps busy women shop online.
Affiliate marketing: how promotional methods are changing | Econsultancy
Throughout the past six years, there has been a significant shift in the promotional methods used by affiliates to drive sales to merchants. It is important to understand how and why this shift has occurred and ways advertisers can implement strategies to engage with all affiliate types. Six years ago the vast majority of volume was driven by PPC affiliates, whether this was direct to merchant PPC or to send consumers to a landing page prior to clicking through to an advertiser. The shift in the past six years has seen a move away from PPC affiliates as the predominant type, with the channel moving towards loyalty/incentive sites. As online marketing has developed, merchants have begun to carry out their PPC activity in-house, or enlisted a specialist search agency. This has been combined with advertisers having stricter terms and conditions in place with regards to their PPC policy as well as Google changes.
Shopkick, a check-in application which lets retailers market offers to consumers, is showing some impressive growth numbers, according to Business Insider . Since its launch in August 2010 , the company has attracted 750,000 users and is doing 1 million check ins a day in just 6 months. Shopkick has been described as the “Foursquare for shoppers.” The comparison to the most popular general-purpose check-in service, used by friends to announce their locations to each other, isn’t a surprise. Where Foursquare allows businesses to offer “specials” to its users, Shopkick users who download the iPhone or Android app can check in to millions of stores or restaurants and get “Kickbucks,” which are redeemable for gift cards at a number of retailers.
Shopkick: Our users are checking into deals | VentureBeat
EBay Bids on a New Path to Growth - NYTimes.com
Three years into the job, Mr. Donahoe has made only modest progress in improving growth at the online retailer. He has given the Web site a cosmetic makeover and recast it as an outlet mall where retailers can unload last season’s merchandise, instead of being an all-encompassing auction house. “I think we’re turning a corner,” Mr. Donahoe said in an interview last week. But while eBay’s marketplace revenue grew just 8 percent to $5.7 billion last year, eBay is still losing market share to its rivals, as global e-commerce sales increased 18.9 percent in 2010. widened its lead last year, while , the daily deal service, and a number of specialty retailing sites like Etsy began nipping at eBay’s heels.
How E-Commerce Got its Groove Back
James Slavet is a partner at Greylock Partners , and just co-led the new $23 million financing of One Kings Lane . E-commerce was an innovation wasteland for most of the past decade. While social media companies such as YouTube, LinkedIn, Facebook and Twitter were growing exponentially, breakthrough new commerce start-ups have been few and far between. As our friends at First Round Capital noted in this blog post, 7 out of the top 15 sites on the Web were started in the past decade but only 1 of the top 15 e-commerce sites was started during this same period.