The French Lingerie Market - Textiles, Apparel, Leather, Footwear, Accessories in France - GlobalTrade.net. Summary Fashion lingerie has changed radically in recent years thanks to the new materials andtechnologies now used.
Most women choose their lingerie with as much care as they choosetheir cosmetics. As a result, consumers are now considering additional factors in the selectionprocess. Factors such as health,well-being and safety must be taken into consideration because they modify consumers' habits.In any case, the recurring trend is attractiveness and feminine charm, yet with a focus ontechnology, comfort, and price.
In order to adapt to the consumers’ demands, manufacturers of lingerie are continually creatingnew product lines to appeal to French consumers' tastes. In this competitive market, companies should be able to differentiate themselves, and this is areason why communication is an absolute necessity to attract consumers. Market Demand The main themes were: - Pretty chic and its radiant charm - Retro chic and its glamorous luxury - Teen chic and its fun fantasies. Global lingerie market sees uplifting forecast: Apparel and textile news & analysis.
The global recession has affected the lingerie market just as every other retail sector, with a new report from just-style suggesting sales fell by nearly 3% in 2009.
But while the economic downturn has put the industry under enormous pressure, recovery is likely to get underway in 2010. On average, a woman in western Europe or the US will buy two bras and five pairs of briefs per year, while her wardrobe will contain between five and eight bras, as well as six to ten pairs of briefs. Real lingerie enthusiasts will have considerably more. This is a market that while mature, continues to show potential for global growth as evidenced in just-style's Global market review of lingerie and intimate apparel - forecasts to 2016, 2010 edition. Specifically, 2009 bra sales were estimated to be down 23m to 1.54bn (-1.5%), while briefs sales are down 40m to 4.6bn (-0.9%).
Despite that gloomy outlook, the just-style report believes that recovery will start in 2010 and accelerate through 2012. Global market review of lingerie and intimate apparel - forecasts to 2016. Over the last decade, the lingerie product group has been one of the most fiercely contested areas of clothing, with a multitude of national and international brands competing with some big-hitting private-label retailers.
In this fourth-edition report analysing the product sector at the end of the decade, lingerie is once again reviewed worldwide, providing an analysis of an industry that - post-recession - now needs to tune in with changing and future consumer wants. Data includes bras' and briefs' market value, volume and % growth for the world total and by major region. This data is provided for 2004, 2008, 2009, 2010, 2012 and 2016. The market value data is also presented year-on-year from 2004 to 2016. Following Chapters 1 and 2 (executive summary and introduction), the lingerie product sector in Chapter 3 is reviewed historically and in Chapter 4 it is defined in terms of product mix. Chapter 12 looks at recent commercial events.
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