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Eye on the Industry: Making the Case for Mobile Marketing | TIG
Mobile mania is upon us, and as each year passes, consumers are becoming more and more reliant on mobile technology, only not just for the purpose of making calls anymore. With the rise of today’s smartphones, and the overwhelming popularity of the iPhone and Blackberry, mobile applications are becoming increasingly advanced to cater to the tech-saavy consumer. A recently published New York Times travel article , “ Apps for the iPhone: A Traveler’s Companion, Pocket Size” summed up the growing dependence on these digital companions, likening them to an extra appendage that we can no longer live without. “It’s a quarter to five in the morning, and I have a plane to catch in two hours. But why rush out the door if my flight is already delayed? To check its status, I turn to my iPhone, tap on an application called FlightTrack and pull up my flight.Practical Traveler - Apps for the iPhone - A Travelers Companio
Sure, I could have easily stumbled across that pizza place on my own and gotten by without the Cantonese catchphrases I downloaded in an app-buying frenzy. But as Apple’s iTunes Store has continued to grow with thousands of apps, I’ve come regularly to rely on the gadget as an integral part of my travel routine.
January 12, 2010 | Retail isn't the only industry with growing mobile web activity - the travel sector is experiencing a mobile surge as well. The latest research from The Nielsen Co. shows more consumers are turning to travel mobile sites and apps to access information, book flights and hotel rooms, and rent cars anytime, anywhere. Travelocity leads the pack, with 1.263 million unique monthly visitors in October, according to Nielsen. That's up a sizable 32.3% from 955,000 in October 2008.
Mobile flying high in the online travel industry
How the iPhone Changed Kayak’s Business – GigaOM
A mobile app needs to be more accessible than a web site, that’s for sure. But it doesn’t necessarily need to be simpler and dumber, as travel search service Kayak learned this year. Now, the company is changing its overall business strategy to address user needs that it only became aware of from seeing how they use the Kayak iPhone app. Kayak CMO Robert Birge and Chief Architect Bill O'Donnell
AR
Condé Nast Traveller Unveils City Guide iPhone Apps with Augment
Condé Nast Digital Britain recently unveiled a series of apps for the iPhone and iPod touch, dubbed Condé Nast Traveller City Guides. There are four separate apps for Barcelona, New York, Paris and Rome priced at $9.99 each. The apps [iTunes link] are divided into six sections containing more than 500 searchable listings, complete with venue information, photos and editors’ reviews: Places to Stay: Organized according to location, price range, type (i.e. fashionable, family-friendly or classic), and a key feature (gym/spa, internet access, etc.)