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The 10 Best Corporate Blogs in the World. My reaction to most company blogs: “Blah, Blah and Double Blah!”

The 10 Best Corporate Blogs in the World

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. Are these the 10 best corporate blogs in the world? My reaction to most company blogs: “Blah, blah and double blah!”

Are these the 10 best corporate blogs in the world?

I recently taught a class on corporate blogging at the social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). „Sag es durchs Blog – Wie Bloggen die Unternehmenskommunikation veränderte. Ein Interview mit der Unternehmerin und Bloggerin Anita Freitag-Meyer Anita Freitag-Meyer, Jahrgang 1969, wurde schon mit 23 Jahren Geschäftsführerin und Teilhaberin des elterlichen Betriebs, der Verdener Keks- und Waffelfabrik Hans Freitag. 2010 übernahm sie das Unternehmen ganz von ihrem Vater.

„Sag es durchs Blog – Wie Bloggen die Unternehmenskommunikation veränderte

Im März 2011 begann sie auch noch zu bloggen. Doch die Reaktionen waren anders als gedacht: Vor allem Mitarbeiter nutzten das “Keksblog” und dessen Gästebuch, um ihrem Ärger Luft zu machen… Frau Freitag-Meyer, Sie bloggen seit dem 27. Erfolgreich starten mit Corporate Blogs – Die 3 Top Enttäuschungen. Mit aktuellen Inhalten bei Google punkten. Die neue Schwarzkopf-Homepage: Eine Antwort auf die Warum-Frage. Hinweis: Der folgende Artikel handelt von einem Kunden und dessen Projekt.

Die neue Schwarzkopf-Homepage: Eine Antwort auf die Warum-Frage

How to attract readers to your blog and make them stay. Ah yes.

How to attract readers to your blog and make them stay

A familiar beginner’s problem for any new blogger: No readers. Assuming you’re comparing your brand new blog to an already-well-established website with a huge following, it’s understandable why the task of luring in an audience might seem overwhelming. Not everyone can snap their fingers and magically summon a rabid fan base of hungry readers just waiting to devour your every word. That said, there are a few things you can do to attract readers and drive traffic to your blog, most of which only take a bit of leg-work for the first few weeks, but really help pave the road for all of your future posts. For those of you struggling with the very common blog-population-zero issue, let me first point you in the direction of my previous post, how to define your target audience.

Applying Storytelling Techniques To Owned Media. I had the pleasure of speaking at Compass USA’s communicators’ conference in North Carolina this morning.

Applying Storytelling Techniques To Owned Media

As one of the largest food service companies in the country, Compass has a good story to tell. With all due respect to my technology brethren, it was liberating to discuss storytelling in the context of banana bread, grilled salmon and all things food. It turns out that Compass and its various brands have already spiced up their content – sorry, couldn’t resist – through storytelling techniques. During the discussion, I highlighted the following example of owned media from the Wolfgang Puck brand. (Click here for full piece) The Top Rule for Hot Bloggers: Hold the Hype. The 21st century has given rise to a new form of status anxiety that comes with an ambitious individual's realisation that they do not appear in the top 10 after launching a web search for their name.

The Top Rule for Hot Bloggers: Hold the Hype

Likewise for corporations in the competitive quest for profile, being relegated to the second, fifth or 15th page of search results is a cause for concern and typically prompts an urgent call to the search engine optimisation experts. Launching a blog is the perfect way to take control of those top 10 web search results, suggests Brian Giesen, regional director of Ogilvy 360° Digital Influence, a consultant network of social media marketing and communications experts. Five Reasons Why Corporate Blogs Fail - Technorati Guru. Corporate blogging has become incredibly popular in the business to business (B2B) sector.

Five Reasons Why Corporate Blogs Fail - Technorati Guru

Industries that were once thought inhospitable to blogs, these tools are not only popping up but are making a profound difference in marketing, relationship cultivation and client interaction. Yet too often, the full potential isn’t realized. Corporate blogs either don’t deliver on expectations or, worse, are left to suffer a quiet, lonely death. When this happens, of course, blogs themselves are blamed, with little consideration given to the fact that execution (rather than platform) was flawed. All the talk you hear of building an audience organically, waiting to go viral and other social media swill is worth what you pay for it.

But, enough about success – that’s the kind of thing that makes corporate blogging seem easy. Die Welt liebt Social Networks & Blogs – Nielsen liefert neue Insights » Ten reasons to blog even if nobody reads it. Building an engaged community through a business blog can be extremely difficult — sometimes impossible.

Ten reasons to blog even if nobody reads it

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. Corporate blogging: value versus risks. Knowledge@Australian School of Business recently published an interesting article on corporate blogging, which drew on an interview with me.

Corporate blogging: value versus risks

Here are the quotes it took from my interview, along with a few comments. One of the greatest dangers is not getting involved in blogging at all, claims Ross Dawson – futurist, blogger and chairman of Advanced Human Technologies, a company that consults on “the network economy”.