6 Best Practices For Small Business YouTube Marketing. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. Such entrepreneurs can often sound like brainwashed cult members — in a good way. For instance, Scott Imbrie, owner of Original Skateboards, a brand that has been built largely on its YouTube presence, says the platform is better for marketers than even Facebook. Another YouTube proselytizer is Jeffrey Harmon, chief marketing officer for Orabrush, a Provo, Utah oral care brand that recently parlayed a series of successful YouTube videos into a national distribution deal at Walmart. 1.
Are you ready to become the next Orabrush? 2. Since your video is probably not going to go viral on its own (or at all), you should consider buying some ads on YouTube. 3. How To Design a Custom YouTube Background. 10 Essential YouTube Tips and Tricks. Set Up Your YouTube Channel for SEO Success - YouMoz. As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail! OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan. YouTube is now the world's second largest search engine and in 2011 there were 140 online video views for every person on the planet. As well as raising awareness of your brand, video also serves to build trust and respect in your brand and can increase website conversion rates significantly.
Although you can choose to host your video on your own server or on a range of platforms it does make sense to go with the Google owned overlord as your base. The reason being is that your videos get easy entry into the two largest search engines in the world. So, assuming that you are sold on having a YouTube channel for your business we will now look at how to optimise your channel for usability. Editing Your Profile. How To Overlay a Clickable URL on a YouTube Video. I recently came across a article by Amp Music that talked about a little trick how you can overlay your website url on a YouTube video and have it clickable, leaving YouTube. Basically you are creating a Google AdWords account and inserting your own ad on your own video. The article below goes on to explain how to do this.
It is not quite as straight forward as they indicate, and at least my experience in doing this was not the exact same step by step as Amp Music outlined. But I was able to create a AdWords account, setup a ad and insert the ad onto one of my videos. Give it a try! YouTube is the number one place that people go to find music online, so it’s no surprise that many musicians are realizing the importance of establishing a proper presence on the site. But a big question still remains – you’ve put in all the effort to grow an audience and get a load of hits on your videos – now what?