6 Best Practices For Small Business YouTube Marketing. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. How To Design a Custom YouTube Background. 10 Essential YouTube Tips and Tricks. Set Up Your YouTube Channel for SEO Success - YouMoz. As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail!
OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan. YouTube is now the world's second largest search engine and in 2011 there were 140 online video views for every person on the planet. As well as raising awareness of your brand, video also serves to build trust and respect in your brand and can increase website conversion rates significantly. How To Overlay a Clickable URL on a YouTube Video. I recently came across a article by Amp Music that talked about a little trick how you can overlay your website url on a YouTube video and have it clickable, leaving YouTube.
Basically you are creating a Google AdWords account and inserting your own ad on your own video. The article below goes on to explain how to do this. It is not quite as straight forward as they indicate, and at least my experience in doing this was not the exact same step by step as Amp Music outlined. But I was able to create a AdWords account, setup a ad and insert the ad onto one of my videos.
Give it a try!