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Last September I was on a panel with Guy Kawasaki talking about Twitter.
He said at the time that he Tweeted 4 times for every story that he wrote. FOUR TIMES! The exact same Tweet. I couldn’t believe it. His rationale was that he found that his audience was tuning into Twitter at several different times during the day and he found that four was the optimal number to convert enough of the people reading his posts into traffic back to his website. I asked him whether he was worried that he was turning off potential followers who didn’t want their streams flooded every day with Guy Kawasaki Tweets. I left the panel thinking that Guy was off base but realizing he had somewhat of a point. So I started experimenting with multiple Tweets.
Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? I’d like to share my conclusions with you but then also ask you for feedback. My conclusions 2. 3. When you talk too much for Twitter. Twit Cleaner - Clean Your Tweetstream! How to make Twitter sell. Remarkably savvy social sellers like Avaya are converting individual tweets into $250,000 in sales.
The company realises that the answer to selling with Twitter is rooted in discovering conversations that are worth having. And conversing in ways that generate questions that Avaya's products/services can answer. Here's how you can too. If you're like most businesses, you're trying to engage, and make Twitter sell. But it feels like grabbing at customers' fleeting attention. Case in point: Avaya views Twitter as a better way to generate customer inquiries. Translate evolving need The key to selling with social media tools like Twitter is seeing the opportunity itself in a new way. It's a new tool that helps businesses translate evolving customer needs, and capture demand.
Paul Dunay of enterprise communications company Avaya recently shared a remarkable Twitter experience with me. I'm writing a book on making social media sell and always looking for good case studies and examples. Using Followerwonk to Grow Your Twitter Account - Whiteboard Friday. Building and analyzing social accounts is a must for SEOs.
In this week's Whiteboard Friday, Rand discusses the newest free product for SEOmoz PRO members: Followerwonk! This splendid tool is a great way for SEOs to manage their social accounts through linkbuilding, outreach, adding value to campaigns, growing a social media presence, and more. Based on four key sections of the Followerwonk site, you'll learn how to search inside Followerwonk for specific users, compare your users for overlaps in follows and followers, analyze your followers for details and stats, and track your followers for wins and losses. Analyzing your social accounts has never been so easy - and so fun! Howdy, SEOmoz fans!