Maximizing Google Keyword Planner as a Keyword Finder Tool. 7 Critical Questions For Analyzing SEO Keywords. How often do you revisit your keyword strategy?
I’m not just talking about opening up Google Analytics and your Excel spreadsheets to stare at a bunch of words and think about them really hard. Nope. The whole point of keyword analysis is to uncover missed or hidden opportunities, refine your strategy and optimize your tactics. And since it’s more cost- and time-effective to optimize what you already have than to pursue new, shiny search terms, it’s important to make the most out of the keywords that you’re already working with. It’s as simple as accurately figuring out what long-tails and other search phrases you should target in your content, based on where you are now and where you want to be.
To find these insights, you’ve got to ask yourself the right questions – seven critical questions, to be exact. These are the questions that are going to squeeze the most out of your keywords so you can walk away with a fresh set of ideas and angles to implement right away. 1. 2. 3. Keyword Research & Online Competitive Intelligence - Guest. 5 SEO Keyword Research Mistakes You Probably Make. SEO keyword research is notoriously difficult; it doesn’t help that there’s a lot of conflicting advice to be found on the Web.
But without good research, even the best implementation of an SEO plan will lead nowhere as anything built upon it will be hollow and meaningless. Avoid these 5 simple mistakes anyone can make. 1. Shooting For The Moon Everyone wants to be number one on those high-volume keywords that rake in the big numbers. For most sites, especially those starting out, targeting high-competition keywords just isn’t practical. In short, part of something is better than all of nothing, which is exactly what most sites get when they shoot for the top right away. 2. On the flip side of the coin, many sites make the mistake of targeting keywords with little to no search volume. There are still plenty of great niche keywords that still get decent volume but are relatively uncompetitive. 3. 4. Normally though, singular is by far the better version to target.
How to Find Converting Keywords (And Put Them to Work) It takes all kinds of keywords to make up a website, from head terms to the long tail, and different types of keywords accomplish different goals.
Some drive tons of traffic, others are important for establishing authority. Then there are the keywords that convert. If you’re trying to sell a product or service through your website, keywords that convert at a high rate are an enormously valuable marketing asset. So how do you find those super-valuable converting keywords, and make them work harder for you? Here’s how. Step 1: Dig Into Your Analytics. How To Easily Find Keywords Google Thinks You S. ABC's of SEO: K is for Keyword Research - SiteVisibility. There have been some interesting developments around keyword research this month, namely that Google are no longer providing search data from users logged into Google.
The change has a serious impact on the data available for SEOs to make important decisions about keyword strategy. I could write a whole blog post about it, but I think Blogstorm and SEObook probably did a better job than I can. Keyword research underpins SEO campaigns, but both the tools and software which we use and our approach conducting this research is always changing. Seeking certain user behaviour, looking for local or multilingual search variations, or unique ways of interpreting and analysing the data all calls for a bespoke approach. There’s more than one way to skin a cat – what a horrible saying that is.
YouTube Keyword Suggestion Tool YouTube has its own keyword suggestion tool, and this can be very useful if you want to dominate the search results of this search engine. Google Wonder Wheel in action. How To Find Keywords That WORK for Squidoo Lenses. Finding Keywords That WORK on Squidoo – Yesterday, I did a quick video about the effectiveness of Squidoo these days since I have been hearing lots of “Squidoo doesn’t work anymore!”
Comments thru-out my travels on the internet. In that video, I showed a technique I use to get keyword ideas for Squidoo lenses that are original to the Squidoo site (which should help the chance of your lenses being indexed…and STAYING indexed). Now that there are over 1.5 MILLION pages from squidoo.com found within the Google index, it more important than ever to give Google something unique from the Squidoo site. Prepare to be DAZZLED by my incredible video and graphic skills once again… Visualize Your Keyword Research - YouMoz. In early 2010 I shared a keyword tool I developed called Keyword Eye here on SEOmoz.
I received some great feedback as a result of doing that. It's changed quite a bit since then, it had a major revamp, there were ups and downs, trials and tribulations, so thought I'd take this opportunity to share it again with readers who may remember the original post and new readers alike. How to Create Smarter Content Using Semantic Keyword Research.