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25 Jaw-Dropping Marketing Automation Stats [Data] Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil) of marketing automation, there are still some people that are a little squeamish about the concept. So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems.
See if your business can identify with any of these jaw-dropping marketing automation stats. The Marketing Automation Industry 1.) The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. 2.) 3.) 4.) 5.) 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. Marketing Automation Challenges 7.) 8.) 11.) 12.) Why Marketing Automation Rocks! 14.) Marketing automation: Why it's time to move along. Is marketing automation the white knight to help marketers with sales alignment, digital methods and accountability? Or a flawed first attempt at replicating the old sales process with marketing methods? Peter Johnston explores.
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