Link Building Book by Paddy Moogan.
Press Releases. When To Call It A Day. We have recently been working closely with a client who received an Unnatural Link warning back in April 2012 and with their permission we felt it was useful to share the following information that may help others in a similar situation.
When your website has been running since 2002 you're more than likely going to have some slightly "Grey" Backlinks whether they are Directory Submissions, Bought Links, Guest Posts or Comment Spam, added to the site by previous SEO companies or signing up for the "Too Good To Be True" link boosting services. Until recently you may have got away with any of the above but after the dreaded unnatural link warnings in Google Webmaster Tools back in April 2012, everything has changed and forevermore when you see a new message notification in Webmaster Tools your heart is always going to stop for a second.
Following on from the Unnatural Link Warnings Google then started the roll out of the Penguin updates.
Google Says Press Release Links Won't Help Your Search Rankings. An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases.
So you'd contract a press release distribution company and make sure that the content of the release have links to your web site. That release would hopefully be syndicated by other news outlets and those outlets will keep the links intact. Matt Cutts of Google said in a Google Webmaster Help forums that links from press releases shouldn't have a positive impact on your rankings. Matt wrote: Note: I wouldn't expect links from press release web sites to benefit your rankings, however. Now, when you do press releases, it might get your web site in front of the eyes of bloggers, reporters and others, where what they write or link to may have an impact on your rankings.
Tools. How to Check Which Links Can Harm Your Site's Rankings. Matt Cutts' statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community.
A few days later thousands of blogs were removed from Google's index and Matt tweeted confirming that Google had started taking action against blog networks. Even though thousands of low-quality blogs of low or average authority were manually removed from Google's index, they weren't the only victims. For instance, www.rachaelwestdesigns.com, a PR7, DA70 domain was also removed, probably due to the very high number of blog roll (site-wide) backlinks. These actions indicate that the new update on "overoptimised" websites has already begun to roll out but it is uncertain how much of it we have seen so far. At around the same time Google sent to thousands webmasters the following message via message via Google's Webmaster Tools: In the above statement, it is unclear what Google’s further actions will be.
Link Building Book. This is probably my most successful piece of outreach in terms of time spent and conversion rate.
I have to also admit that it wasn’t planned at all; I saw an opportunity and got to work without really thinking too much about it. Background: My client operates in a very technical industry. It has a decent community of active bloggers and a wider appeal to technology websites, so link targets aren’t in short supply. However, I was having problems with making this client link worthy – their website was quite old and in all honesty, didn’t deserve links, so outreach was really hard. That was until the client called me one afternoon and told me that the BBC had picked up on one of the stories from their PR company but not included a link. The hook: While this was happening, I took a closer look at the coverage and the reason why the BBC had covered my client.
Why Links Matter. Whenever I'm asked about what I do for a living, I say something like this: "you know those pieces of text that you can click on inside of a webpage, the ones that take you somewhere else? I place those. " Blank stare. Sometimes they respond with, "OK, but why? " That's a damn good question. The "why" behind the existence of links has been a bit more absent than it should be, especially for people who are new to the field. Why Do Links Matter? Hyperlinks were the main method of building the Internet and connecting sites through HTML, allowing people and bots to move around and find what they needed.
Contrary to popular belief, Al Gore didn't invent the hyperlink. In 1998 there was the first on-paper mention of PageRank, just before Larry Page and Sergei Brin actually founded Google. To greatly simplify the concept, PageRank is a popularity contest wherein the pages with the most support (via inbound links) behind them should be viewed as the most important ones.
The PrePageRank World. Track your competitors' link building efforts with Majestic SEO and Google Docs. Track your competitor’s link building efforts with Majestic SEO and Google Docs!
By Francois November 30, 2012 Disclosure: This article is written by Francois Goube, Majestic SEO’s French ambassador. Majestic SEO does not directly support this tool. Google is trying to provide the best search experience. For a particular query, they rank websites analysing tons of parameters including the numbers of backlinks, and the type of anchor texts a website receives. Creating a CRM Database for Your SEO Linkbuilding. I have found over the past few months that managing my link building from a spreadsheet, and often multiple spreadsheets has been getting a bit ridiculous as well as a touch unproductive.
This led me to get more active on the hunt for useful tools to help me speed up the productivity of my link building.