Influencer Marketing - What it is, and Why YOU Need to be Doing it. Content marketing is an increasingly hot topic these days.
More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Seth Godin was quotes a few years back as saying "content marketing is the only marketing left". One of the biggest reasons for this is the intense competition that exists on the web today for nearly any commercial offering. For example, you can see this if you do a search on something like intitle:"lathe operation", as shown here: Even this very niche oriented term generates over 7,000 results. Insiders - Marketing - Little Bird. Sharepocalypse Now: Why Social Media Overload Means New Opportunities for Startups. Nova Spivack has several ventures in production that focus on the real-time stream, including Bottlenose (for filtering the stream), StreamGlider (a new mobile stream delivery platform), Live Matrix (the schedule of the live web), and The Daily Dot (a new online daily newspaper about what's trending online).
Follow him on Twitter @novaspivack. The social media landscape is changing quickly, but this change won’t be immediate, or for that matter, efficient. And that's going to be a big problem for all of us. I believe that Twitter, Facebook, Google+ and LinkedIn are fundamentally different, and thus, should not be in competition. However, I’m not sure the companies themselves see it this way. And while the social media gods fight it out in the clouds above us, what will happen down here on Earth? We’re entering a new era of social network chaos, and this, in turn, is going to create new needs and opportunities for startups. The Sharepocalypse Granted, we’ve heard this song before. Scoop.it Digital Magazine Creation. Scoop.it, the digital magazine creation platform, just launched a redesign of its news curation platform that aims to give users a cleaner design and easier ways to share and customize their content.
This redesign seems to be aimed particularly at online businesses and professional publishers that are looking to gain more web traffic and social interactions through their content, since it opens the door for more customization and a more professional overall look. One new feature is called “Insight,” which allows users to add commentary or personalize the content they post in their stream. So for instance, if a user wants to add an article or video to their topic page, they can first include a brief description or opinion piece about it so that it isn’t seen as simply recycling old content.
The photo above shows the community section of Scoop.it, showing users and their topics of interest, along with a real-time notification stream on the right.