How to Use Heat Maps to Maximize Your Site’s Success 5,867 Words on Becoming a Conversion Machine: A Guide for Bloggers. June was the first time in the history of this site where the blog gained over 1,000 subscribers in a month.
To be specific, the final increase count was just over 1,300. Even though I’m posting as infrequently as I ever have, traffic levels are at their highest, and the blog is converting visitors into subscribers better than ever before. I’m not saying this to brag, but to show that the changes I’ve slowly been implementing are having a big effect here, and I want to share them with you all today. If you haven’t been getting the results from blogging that you were hoping for, or you just want to fine-tune things a little, then this post is for you.
Very recently I talked about a huge flaw in blogging, which I’ll get to in a minute. Because, let’s be clear, I do love it. I could go on, but I’ll just add that blogging has changed my life in a vast number of ways, and I still love writing in public now as much as I did when I clicked ‘Publish’ on my first ever post in 2006.
Images. Ecommerce. What The Highest Converting Websites Do Differently. Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales?
Given this, you’d think more companies would test and run experiments. Yet 61% of companies do less than 5 tests per month. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization. In this post we’re going to go over what the highest converting websites do differently.
But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. Got that? 1. Visitors should clearly see on your homepage or landing page why they should do business with you and the benefit of it. A great example of this is MailChimp: If you think about it, whose usually tasked with sending out the email newsletter? 2. 3. 4. Can Product Videos Increase Conversion Rates? If a picture is worth a thousand words, a product video could very well be worth a thousand sales.
Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Here’s why: Online video marketing has finally come of age. We no longer have to deal with a glut of sluggish connections, incompatible technologies or bland commercials begging for our business. These days, smart companies and innovative entrepreneurs are turning the online broadcast medium into a communications cornucopia: a two-way street of give-and-take. How Well Does Online Video Convert? The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!)
StacksAndStacks shoppers who watch videos are 144% more likely to buy than those who saw no video Action Steps.
Writing. Conversion Optmisation. Job of the page. Funnels. AB Testing. Landing Page. 16 Fresh Conversion Optimization Resources You Shouldn’t Miss. Rule no. 1 of Conversion Rate Optimization, fulfil a need and do it well. (image source) Conversion Rate Optimization. 3 simple buzz words or a contemporary business necessity? First, you need to know what it means – it’s tuning your site to the desires and needs of your customers, btw.
Yet despite it’s popularity as a dicsussion topic, hardly anyone knows how to do it well, so I’ve collected a bunch of links that will help you learn from some smart people about how to go about making your pages convert better by being: More efficientMore conciseMore targetedMore better (yup) “Focus people on what you want them to do, and you’ll get better conversions as a result. “– Anonymous genius If you’re just digging in, it doesn’t take long to realize that spending your time on Conversion Rate Optimization (rather than only focusing on search or PPC for example) can dramatically reduce your CPA. Here are 16 of the best that have emerged in recent weeks, categorized by subject: 1. 2. 3. 4. 5. 6. 13.