40% of consumers unaware Google Adwords are adverts. Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches. Clicks on paid search listings on Google were nearly double the number of organic clicks — but only on keywords with “high commercial intent” in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks only accounted for 35.4%. Wordstream defined “high commercial intent” by Google’s own standards, including keyword searches that trigger a Google Shopping box or Google Product Listing ad. The company came to its conclusions by looking at data collected across approximately 1,000 AdWords accounts in the last 60 days, gathering additional data from several dozen accounts. PPC gets a bigger piece of the pie in 2013. Published on by Brafton Editorial When marketers are developing their 2013 strategies, their attention may go toward content marketing, social media marketing and video content creation.
However, brands should not forget that pay-per click (PPC) efforts continue to offer valuable results to businesses, and companies should dedicate some amount of resource to the practice. According to Webmarketing123′s “State of Digital Marketing 2012” report, 54 percent of B2B companies and 22 percent of B2C marketers say that lead generation remains their top priority moving into 2013. Perhaps businesses will better achieve this objective next year with the help of PPC. Click Through Rates in Google SERPs for Different Types of Queries - YouMoz.
Bluerank specialists have been analyzing web search to provide the best service to our clients.
Web search is based on users, and to achieve the best results we have to understand users’ actions. I was interested in click through rates in Google search engine result pages. It is obvious that the position in search engine result pages is vital.