5 Things We've Learned From Google's New War on Links. It's been 18 months now since Google's Penguin update launched and a similar amount of time since the first manual penalty messages were sent to unsuspecting webmasters.
That's a long time in the world of digital marketing. While most industries deal with a level of change, the rate of iteration across the web is unprecedented. Such a level of change requires an agile approach to processes. Google practices a Kaizen approach to product development and penalties, so it's imperative that we consistently reexamine how and why we do everything. The same rule applies to how penalties are dealt with. Strangely, for a content led company, the digital marketing agency I run is now very experienced in penalty recovery, as a result of new clients coming to us looking for a way to market their companies in a different way. It means, in short, that I have lots of data to draw conclusions from. Link Classification So what has changed? We've always known that anchor text overuse is a key metric. 2013 Search Engine Ranking Factors Survey & Correlation Data.
Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs. Methodology: 2013 Search Engine Ranking Factors. Description for the Correlation Full Results Download Interested in the full results for all extracted factors including p-values and other evaluation metrics as described in the methodology?
Download Raw Data Download Want to do your own analysis of our data? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. Warning: The file is relatively large and needs spreadsheet software to open. Download File size 160mb 1. As SEOs, we are interested in the most influential factors in commercial web search results. This document explains our methods, including the construction of the data set and statistical analysis. Before diving into the details, we want to mention several important things about the analysis. The Future of Search: 2013 Search Engine Ranking Factors Released. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors.
For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team. We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data: The Best Free SEO Tools for Competitive Intelligence. Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search.
By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I examined the best free SEO tools for targeting target keywords and those for identifying and fixing onsite SEO issues. Now, it’s time to turn our attention to the last set of free SEO tools available to every marketer: competitive analysis. As I explore in a new report, “10 Free, Must-Have SEO Tools,” there are a variety of excellent SEO tools you can use to gain a competitive advantage on competitors to properly analyze and tweak your SEO campaigns without having to invest any money. Here’s an analysis of the four best free tools for competitive SEO intelligence. Keyword Spy The first step in gaining competitive intelligence is identifying the top competitors.
Indexation and Accessibility - The Advanced Guide to SEO. The Web Developer's SEO Cheat Sheet 2.0. Basic SEO Rules Everyone Forgot. Search engine optimization doesn’t call for much in the way of due diligence.
After all, the optimization process only requires that you improve your performance. As the search environment grows and becomes more sophisticated, more complex, the opportunities for optimization increase across every active Website. Hence, you’re more likely to ignore some really basic stuff because it’s just not sexy or interesting. Here is a quick rundown of things you should be doing but probably are not. Analyze Your Site Search Query Data Site search is the step-child of Website navigation. If you’re going to use a site search tool you should get the most out of it. Put a decent site search tool on your site that reports all your queries to you and you’ll have a rich set of keywords that no one else can exploit. Indexation and Accessibility - The Advanced Guide to SEO.