(2) E-Commerce: How do e-commerce startups like One Kings Lane, Manpacks, and Dollar Shave Club handle the inventory fulfillment side of their business I'm not going to get into the software side of things, just the basic logistics/order flow. Lets look at the options, and lets assume that this is early stage and money is tight. 1. Buy Inventory, Ship out of your garage. It depends on the price of your sweat but in many cases this is the most viable option.
I just reviewed several hundred startup pitches for Capital Factory. Most were on paper and video; 20 were invited to pitch in person. Interesting patterns emerged:
The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products. This was a slide deck presented at the Inbound Marketing Summit, Boston, Sept 2011. Suitable for marketers or for product designers. Further Resources The Science behind Viral Marketing
JBoss was an Open Source company providing free middleware software to it’s customers. By the end of 2003, JBoss had been downloaded 5 million times, and the company was doing about $1m a year in revenues, selling training, documentation and consulting. Around that time, Bob Bickel joined the company, and initiated a process to raise venture capital. Lessons from Leaders: How JBoss did it
Scalable pricing is a powerful tool to grow revenue in a SaaS or software business. It allows you to capture more of the revenue that your customers are willing to pay, without putting off smaller customers that are not able to pay high prices. It also provides a great way to continue to grow revenue from your existing customers.
Building a great user-experience means creating a flashy, impressive product, right? Kevin Kearney, co-founder of experience design and strategy company Hard Candy Shell, says NO. "Most people think they should come up with an idea, then work on features, then create a product," says Kearney. No, Your Job Is NOT To Create The Flashiest Product Possible