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(2) E-Commerce: How do e-commerce startups like One Kings Lane, Manpacks, and Dollar Shave Club handle the inventory fulfillment side of their business. 5 Lessons from 150 startup pitches. I just reviewed several hundred startup pitches for Capital Factory.

5 Lessons from 150 startup pitches

Most were on paper and video; 20 were invited to pitch in person. Interesting patterns emerged: The Science behind Viral Marketing. The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing.

The Science behind Viral Marketing

(Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products. This was a slide deck presented at the Inbound Marketing Summit, Boston, Sept 2011. Suitable for marketers or for product designers. Further Resources. Lessons from Leaders: How JBoss did it. JBoss was an Open Source company providing free middleware software to it’s customers.

Lessons from Leaders: How JBoss did it

By the end of 2003, JBoss had been downloaded 5 million times, and the company was doing about $1m a year in revenues, selling training, documentation and consulting. Around that time, Bob Bickel joined the company, and initiated a process to raise venture capital. Multi-axis Pricing: a key tool for increasing SaaS revenue. Scalable pricing is a powerful tool to grow revenue in a SaaS or software business.

Multi-axis Pricing: a key tool for increasing SaaS revenue

It allows you to capture more of the revenue that your customers are willing to pay, without putting off smaller customers that are not able to pay high prices. It also provides a great way to continue to grow revenue from your existing customers. No, Your Job Is NOT To Create The Flashiest Product Possible. Building a great user-experience means creating a flashy, impressive product, right?

No, Your Job Is NOT To Create The Flashiest Product Possible

Kevin Kearney, co-founder of experience design and strategy company Hard Candy Shell, says NO. "Most people think they should come up with an idea, then work on features, then create a product," says Kearney.