Website Review for macaris.ie by WooRank. The Basics of SEO Friendly Design and Development - The Beginners Guide to SEO. Search engines are limited in how they crawl the web and interpret content.
A webpage doesn't always look the same to you and me as it looks to a search engine. In this section, we'll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in a site's construction can plan and develop a search-engine friendly site. In order to be listed in the search engines, your most important content should be in HTML text format.
Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine spiders, despite advances in crawling technology. Seeing Like a Search Engine Many websites have significant problems with indexable content, so double-checking is worthwhile. Whoa! That’s a lot of monkeys, and just headline text? Keyword Abuse. Static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.
Introducing new and improved sitelinks. Webmaster level: All This week we launched an update to sitelinks to improve the organization and quality of our search results.
Sitelinks are the two columns of links that appear under some search results and ads that help users easily navigate deeper into the site. Sitelinks haven’t changed fundamentally: they’re still generated and ranked algorithmically based on the link structure of your site, and they’ll only appear if useful for a particular query. Sitelinks before today’s changes Here’s how we’ve improved sitelinks with today’s launch: Visibility. Sitelinks after today’s changes These changes are also reflected in Webmaster Tools, where you can manage the sitelinks that appear for your site.
It’s also worth mentioning a few things that haven’t changed. Written by Harvey Jones, Software Engineer, & Raj Krishnan, Product Manager, Sitelinks team. Making a Site Link Friendly. You have great content ideas and the motivation to create, but if your site isn't link-friendly, you might still be up the proverbial creek.
Let me give a perfect example from one of my favorite bloggers - Andrew Goodman (from a blog entry called monetizing your site): I was about to link to this site because they had a relevant article to my next post. But their article was nearly unreadable because of all the monetization around it. Hey, it's nice to sell ads, but...So now they're officially in the usability hall of shame. And they're in the "no link for you hall of shame" to boot. Achieving all of the positives on the list while dodging all the negatives is incredibly hard, but there are a few sources that do so with impressive results. In addition to these, there are specific elements that you can use to "encourage" link creation, but I've got an early presentation tomorrow so we'll have to save that for Thursday morning content :) Yikes, looks like something went wrong.
How Sitelinks Are Quietly Costing You Conversions. “It’s official, Google is broken and my career is over.
Time to hide under my desk.” A bit extreme? Yes. But, if you saw what I saw a month ago, your reaction would’ve been exactly the same. Let me explain. It was 5:55 pm and I was getting ready to go home after a good day’s work at Practice Fusion. Here’s what my non-personalized search for Practice Fusion pulled up in position #1: Do you see what I see?! First thought: “Breathe. Second thought: “Maybe this has something to do with the fact that Google knows I’m in San Francisco.” Meta Description Tag - SEO Best Practices. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages.
Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. Code Sample Optimal Length for Search Engines Roughly 155 Characters What is a Meta Description? Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click.
SEO Best Practices Write Compelling Ad Copy The meta description tag serves the function of advertising copy. Recommended Length Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. Avoid Duplicate Meta Description Tags As with title tags, it is important that meta descriptions on each page be unique. Not a Google Ranking Factor External Resources.