FB Back in the Red: JMP Starts at Buy, $37 Target, Ad Potential Underestimated. By Tiernan Ray Shares of Facebook (FB) are back in the red this afternoon, down 2 cents, at $25.85, having lost some steam from earlier in the session. The shares hit a new low today of $25.52. As you can from the chart below, the stock’s had some pretty wild swings this morning and into the afternoon. This morning’s item on Bloomberg Television was a brief piece noting that the stock is the worst two-week performer among IPOs since the start of last year, down 27% since their May 18th debut through last Friday.
But the stock got another thumbs up this morning, with JMP Securities’s Mark Harding starting coverage of the shares at Market Outperform with a $37 price target. Current assessments of the company focused on existing revenue sources “understate the company’s, as of yet, unarticulated potential opportunities (our best-case),” writes Harding. Harding writes that the pool of potential revenue just from advertising is underestimated: The Future Of Buying Through Facebook.
Anatomy of Facebook. Facebook Adds Websites, Social Plugins, and Demographic Analytics to Insights. Facebook today announced a major improvement to its analytics tool Insights. Page and Open Graph website admins will now be able to see real-time data about the performance of their Like button and Comments Box social plugins; the age, gender, language, and country demographics of their visitors, and which pages of their website are most popular.
Admins of websites that aren’t integrated into the Open Graph can now claim their site and receive analytics about organic sharing of their content on Facebook. The expansion of Open Graph analytics will allow web publishers to gain more actionable data about how to optimize their Facebook integrations, and will draw more sites to add Facebook functionality. Facebook will migrate all admins to this new version of Insights in two months, so all admins should export their existing data to retain access. Insights for your Domain Admins can then view the Website Overview, which contains summaries of several data sets. Facebook Statistics, Stats & Facts For 2011 Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools.
With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Facebook drops six-month ban on developers who sold user info.