Google and Social Media

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Facebook knows who you are, who your friends are, and just about everything you and your friends "like" – to read, to buy, to look at – on the Internet. The reason it worries Google is that increasingly, Facebook is using that data to show users things to read, buy, and do on the Internet before those users get the chance to Google search for those things. So, what is Google doing about it? Many things, including launching new social products, like +1 , in hopes of gathering "social graph" information through its own products. Larry Page also recently told all Google employees that their bonuses will depend on Google succeeding in social. But Google also seems to be pulling another, more clever trick.

How Google Is Secretly Building Its Facebook Killer

http://cdixon.org/2011/04/10/googles-social-strategy/

chris dixon's blog / Google’s social strategy

It is widely believed that Facebook presents a significant competitive threat to Google. Google itself seems to believe this – Larry Page recently said that all employees would have their bonuses tied to the success of Google’s social strategy. Why does Facebook present a threat to Google?

Google has tried several times, without much success, to take on and master social networking. Now it is making its biggest effort yet. On Tuesday, Google introduced a social networking service called the Google+ project — which happens to look a lot like Facebook. The service, which is initially available to a select group of Google users who will soon be able to invite others, will let people share and discuss status updates, photos and links, much as they do on Facebook. But the Google+ project will be different in one significant way, which Google hopes will be enough to convince people to use yet another social network. It is meant for sharing with groups — like colleagues, roommates or hiking friends — not with all of one’s friends or the entire Web.

Google Introduces Facebook Competitor, Emphasizing Privacy - NYTimes.com

http://www.nytimes.com/2011/06/29/technology/29google.html?pagewanted=all

http://www.huffingtonpost.com/2011/06/28/google-social-network_n_886185.html#s299885

Google has finally launched its long-awaited social network, the Google+ project . The Google+ network is designed around users' social circles (called Circles) and lets users selectively share with specific groups within their personal network, rather than sharing with all their social connections at once. The search giant emphasizes Google+'s privacy customizations and hopes that users will choose to use the new service over more established networks like Facebook and Twitter. "In real life, we have walls and windows and I can speak to you knowing who's in the room, but in the online world, you get to a ‘Share' box and you share with the whole world," Bradley Horowitz, a VP of product management at Google, told the New York Times . By granting the user more control over what is shared, how and with whom, Google+ attempts to make the online sharing experience more secure and more personal.

Google+ Social Network: More Privacy, Tighter Social 'Circles' (VIDEO)

http://vidberg.blog.lemonde.fr/2011/06/30/google-un-vrai-plus-ou-un-reseau-social-de-plus/

Google a présenté hier Google+, son nouveau réseau social qui reprend les bonnes idées de Facebook en tirant partie de nombreuses fonctionnalités déjà présentes sur Gmail. Difficile pour le moment de prédire si ce nouvel outil trouvera facilement son public et parviendra à convertir les utilisateurs de Facebook. Il est également trop tôt pour tester tous les usages de Google+ dont les utilisateurs sont, pour le moment, très peu nombreux et qui va probablement s'enrichir de nouvelles fonctionnalités dans les semaines qui viennent. J'ai trouvé cependant intéressant le concept de "cercles", beaucoup plus intuitif et performant que sur Facebook. Il permet dans un premier temps de "classer" ses connaissances en groupe (famille, travail, loisir...) et de choisir, pour chaque message posté, les cercles qui pourront le lire. Il permet également d'ouvrir en un clic des chats collectifs.

Google+, un vrai plus ou un réseau social de plus ? | L'actu en patates

Google launched its much awaited and highly anticipated social networking platform today to a limited number of users. Dubbed Google+ (Plus), the service may take its cue from social networking giant Facebook, but in the end it is about the harsh reality of Google saving and enhancing its core franchise — Google Search. It is search (and, by extension, advertising) that made Google a company that has run afoul of the Federal Trade Commission because of its huge size and influence.