Amazon Launches Private Fashion Sales Site MyHabit.com. Amazon this morning announced that it is debuting a brand new private sales site, featuring fashion items straight from designers and boutique brands.
The membership-only website, MyHabit.com, will offer daily events featuring up to 60 percent off a selection of styles. Interestingly, the site will feature high-quality photos and videos of the clothing on live models. The site features free four-day shipping shipping and returns. MyHabit.com will be led by president Maria Renz, former VP of Shoes, Jewelry & Watches at Amazon. Daily sales on MyHabit.com will kick off at 9AM PST today.
In a World Without Tracking & Cookies, Can Online Commerce Succeed? Tracking consumers' behavior via cookies is creepy, and increasing numbers of the aforementioned consumers are getting fed up with it.
Legislators around the world are cracking down on tracking, as well, and many browsers are making it possible for people to simply opt out of tracking via cookies. So how could online commerce, much of which is based on a cookie-fed understanding of browsing and purchase behavior, survive in a cookie-free world? Fortunately, at least one startup in the online retail space is finding innovative and interesting ways to do business without violating users' privacy and covertly tracking their every move. Buyosphere is a startup we've covered in the past, back when it was called Shwowp. At the time, we appreciated how the startup was empowering shoppers by gathering their purchase data in one place — data that the consumer could then use when and how she or he chose.
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