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Où va l’économie numérique ? (1/3) : Vers une innovation sans emplois. Par Hubert Guillaud le 01/02/12 | 24 commentaires | 11,251 lectures | Impression Même s’il est toujours difficile à mesurer, l’impact d’internet sur l’économie a toujours été observé avec attention, notamment par les acteurs de la nouvelle économie eux-mêmes, toujours à la recherche de métriques pour valoriser leurs résultats face aux pesanteurs de l’ancienne économie.

Où va l’économie numérique ? (1/3) : Vers une innovation sans emplois

Selon une récente étude du Centre pour l’innovation, la technologie et la stratégie numériques de l’école de gestion Robert H. Smith de l’université du Maryland, Facebook aurait permis de créer entre 180 et 240 000 emplois indirects aux Etats-Unis grâce au développement de l’édition d’applications, rapporte L’Expansion. Selon une étude du cabinet Deloitte – commanditée par Facebook., sic – citée par Philippe Escande des Echos, l’écosystème de Facebook en aurait créé 232 000 en Europe (soit 22 000 emplois en France et 1,9 milliard de chiffres d’affaires).

Cases

Research. Prospective. Macro data. Social innovation. 1: 10 Tips For Success From George Lois, The Original Mad Man. In 2011, the overarching question for companies both large and small was simple: How can we innovate like Apple?

1: 10 Tips For Success From George Lois, The Original Mad Man

This past year, with the tech giant showing some chinks in its armor, the business community found itself casting around for a new source of inspiration. That came in large part from startup culture. Even the big players are gleaning innovation strategies from lean, agile upstarts as they try to provide talented employees with the encouragement and flexibility required to generate path-breaking ideas. (Read Soren Kaplan’s post for more on that.) While companies began embracing the new ways of startups, they simultaneously rejected standard practices of the past. But, as Daniel Sobol argues, we can rescue teamwork from the downside of brainstorming by practicing a technique he calls deliberative discourse, collaborative communication that allows for criticism.

On the digital side, we saw a pronounced backlash against skeuomorphic UIs. 5 Trends That Will Shape Digital Services In 2013. At Fjord, we work across domains like media, health care, retail, education, and banking, and the work always involves an element of “new.” A new platform or technology, a new business proposition, or new target users. We work at the front edge of mainstream, where innovation meets mass-market appeal. The constant presence of “new” in our work feeds our curiosity, and makes exploration a necessity.

In order to guide our work and inspire our clients, we constantly think about what tomorrow will bring. Each year, we ask teams at Fjord to predict the major trends that will impact businesses and society next year. 1. Connected objects start to take their place--right by your side. The growing number of devices and sensors that we incorporate into our lives will set the scene for what Fjord calls “living services”--the point at which individual smart objects interconnect to form a support network for their owner. Concept Maps. Designed by Thomas Gaskin.

Concept Maps

Creative direction by Hugh Dubberly. Algorithms by Patrick Kessler. Patent belongs to William Drenttel + Jessica Helfand. This poster illustrates a change in design practice. Computation-based design—that is, the use of algorithms to compute options—is becoming more practical and more common. Above, you see the 892 unique ways to partition a 3 × 4 grid into unit rectangles.

Entreprise 2.0

Innovation in companies. The Case For A 21-Hour Work Week. To save the world--or really to even just make our personal lives better--we will need to work less.

The Case For A 21-Hour Work Week

Time, like work, has become commodified, a recent legacy of industrial capitalism, where a controlled, 40-hour week (or more) in factories was necessary. Our behavior is totally out of step with human priorities and the nature of today’s economy. To lay the foundations for a "steady-state" economy--one that can continue running sustainably forever--a recent paper argues that it’s time for advanced developed countries transition to a normal 21-hour work week. This does not mean a mandatory work week or leisure-time police. People can choose to work as long, or short, as they please. The New Economics Foundation (NEF) says there is nothing natural or inevitable about what’s considered a "normal" 40-hour work week today. The NEF argues to achieve more satisfying lives we need to challenge social norms and reset the industrial clock in our heads.

The challenges are great.

Creativity

La synthèse de l’expédition "Confiance numérique" L’expédition "Nouvelles approches de la confiance numérique" s’est conclue le 1er février 2011 par une manifestation publique où ont été présentées les résultats.

La synthèse de l’expédition "Confiance numérique"

Le rapport final est téléchargeable. Il contient une synthèse (2 pages), un rapport d’expédition (15 pages) et 9 pistes d’innovation. Des scénarios video illustrent notamment 3 des pistes. La "confiance" dans la société et l’économie numérique nourrit depuis 15 ans de multiples discours, lois, programmes de recherche et investissements. Pourtant, cette mobilisation doit changer de cible.

Strategy