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Now that you have successfully developed your iPad app it’s time to move on to the real challenge — marketing. Getting people to notice your app can be just as hard as developing the software. After all, there are thousands of other apps out there competing for attention, hundreds of thousands if you count all the iPhone apps too! Here are a few marketing strategies that can help draw attention — and buyers — to your app.
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. What makes a brand stand out from its competition?
The higher-quality the ad, the better its impact? Maybe not, in today’s saturated market. In April, the Plenty of Fish Ad Blog put out a post that quickly made waves among the technorati and advertising-focused, as its conclusions were antithetical to the common sense surrounding how to garner the attention of the public. You see, Plenty of Fish put together a slick, normal Facebook ad, and they made a utterly terrible one in Paint.
Targeting / Segmentation
Tessa Wegert | November 10, 2011 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/media/media-buying;page=article;artid=2123579;topcat=media;cat=media-buying;static=;sect=site;tag=google;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/media/media-buying;page=article;artid=2123579;topcat=media;cat=media-buying;static=;sect=site;tag=google;pos=txt1;tile=8;sz=2x1;ord=123456789?"
Promotions / Event Planning
A bald eagle at Hollyhock, British Columbia, during a break in the action at Media That Matters 2011 (photo by JD Lasica). Our SuperGuide to 2012 conferences and events F or the past five years we’ve assembled a calendar of the best social media, technology, marketing and news media conferences for the upcoming year.
Last week, I wrote one of the most popular posts ever on this blog. It was about the difference between doing normal work, and doing work that matters . I recommend you read it, before continuing with this post. One of the many emails I received following that post, was from Giles Payne in Canada. Giles asks an excellent question, which echoed what the majority of you asked me. Here’s the question along with my answer:
If you read things on the Internet, like The Next Web, you’ve probably seen an infographic. The art of the infographic depends on how what data is being presented, how cleanly, and how attractively. A well-done infographic is more interesting than a text-only post of data.
Ah yes. A familiar beginner’s problem for any new blogger: No readers. Assuming you’re comparing your brand new blog to an already-well-established website with a huge following, it’s understandable why the task of luring in an audience might seem overwhelming. Not everyone can snap their fingers and magically summon a rabid fan base of hungry readers just waiting to devour your every word. That said, there are a few things you can do to attract readers and drive traffic to your blog, most of which only take a bit of leg-work for the first few weeks, but really help pave the road for all of your future posts. For those of you struggling with the very common blog-population-zero issue, let me first point you in the direction of my previous post, how to define your target audience .
For the past almost 28 years, I have been calling "1984" the best commercial ever made. Not that this is a controversial position; Ridley Scott's Super Bowl tour de force is often so cited because it so dramatically defined the new Macintosh computer and the entire Apple brand. The IBM PC was hardware for the masses of conformists and brainwashed drones; the new Mac was a tool of liberation for the heroically independent thinker. The message, in essence: Pick a side -- you can be under the thrall of some hectoring, bellicose Big Brother, or you can join the partisan struggle with that chick in the track shorts and T-shirt. Perfect marketing that was.
Do you want more client inquiries from your marketing? Would you like to make your marketing more compelling, so it encourages more people to take action when they read it? If you would, then read on! Most marketing content is written to capture the attention of, and then inform, a targeted group of people.
VentureBeat inadvertently stirred up a storm of controversy when we published a guest post about marketing automation. The guest post, by Justin Gray of LeadMD , looked innocuous enough at first. To our editors, it at first seemed like a straightforward list of the pros and cons of several different marketing automation solutions: Eloqua, Genius, Marketo, Pardot and Silverpop. Unfortunately, when we published the post we neglected to mention one important fact: Gray’s company, LeadMD, is a reseller of one of those services, Marketo.
One of the big changes of the past few years, is that your marketplace can now see what you say AND what you do , like never before. Until relatively recently, it was possible to have glossy brochures and advertisements, which showcased us as consummate professionals. Then, our prospective clients wouldn’t know any different, until they met us or spoke with people who had experience of us and our work. Thankfully, the world has changed Today, many of our actions are visible to anyone who wants to check us out and these highly visible actions can be extremely revealing.
Billy Joel’s schmaltzy ballad “Honesty” spoke the truth back in 1979.