Technology Review: Blogs: arXiv blog: Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks. The study of social networks has thrown up more than a few surprises over the years. It’s easy to imagine that because the links that form between various individuals in a society are not governed by any overarching rules, they must have a random structure.
So the discovery in the 1980s that social networks are very different came as something of a surprise. In a social network, most nodes are not linked to each other but can easily be reached by a small number of steps. This is the so-called small worlds network. Today, there’s another surprise in store for network connoisseurs courtesy of Maksim Kitsak at Boston University and various buddies. One of the important observations from these networks is that certain individuals are much better connected than others. These so-called hubs ought to play a correspondingly greater role in the way information and viruses spread through society. The importance of hubs may have been overstated, say Kitsak and pals. A special report on social networking: A world of connections. Standup Inspiration Rainer Nölvak. Martijn Aslander over iPad stand op Stand-up Inspiration april 2010. The True Value of Social Media. Games People Play. Bio Matt Adams Matt Adams makes performances, installations, games and interactive artworks.
He co-founded Blast Theory in 1991, a group renowned for its multidisciplinary approach pioneering the use of new technologies within performance contexts. The group has used interactive pressure pad systems triggered by audience members, video and audio streaming, and more recently, the convergence of collaborative virtual environments and mobile devices. Since 1997, the group has collaborated with the Mixed Reality Laboratory at the University of Nottingham. Works such as Desert Rain, Can You See Me Now?
He co-curated the Screen series of video works for Live Culture at Tate Modern in 2003 and curated the Games and War season at the ICA in London in 2003. Dan Hon Dan Hon is CEO of Six to Start, an award winning entertainment production company founded with his brother, Adrian, in September 2007. Kati London Kevin Slavin Kevin Slavin is the Managing Director and co-Founder of area/code. Alice Taylor. Clay Shirky on Cognitive Surplus. Kruithoph Radio 03/03/10 12:47PM, Kruithoph Radio 03/03/10 12:47PM kruithoph on USTREAM. Jazz. Rimboevolkjes ontdekken internet. Stowe Boyd - /message - Umair Haque Is Another New Spatialist.
Umair Haque makes an economist’s argument about the devaluation of relationships because of social media, suggesting that what is going on, here, online is not as cool as the social media gurus would have us believe. He compares this to the real estate bubble: Umair Haque, The Social Media BubbleOn the demand side, relationship inflation creates beauty contest effects, where, just as every judge votes for the contestant they think the others will like the best, people transmit what they think others want. On the supply side, relationship inflation creates popularity contest effects, where people (and artists) strive for immediate, visceral attention-grabs — instead of making awesome stuff.The social isn’t about beauty contests and popularity contests. They’re a distortion, a caricature of the real thing. It’s about trust, connection, and community. That’s what there’s too little of in today’s mediascape, despite all the hoopla surrounding social tools.
What? Behaviorgraphics Humanize the Social Web. InShare57 In 2007 Charlene Li, then at Forrester Research, now running the Altimeter Group, along with Forrester ‘s Josh Bernoff, Remy Fiorentino, and Sarah Glass released a report that introduced us to Social Technographics. Forrester’s research segmented participation behavior on the social web into six categories, visualized through a ladder metaphor with the rungs at the high end of the ladder indicating a greater level of participation. Social Technographics were designed to help businesses engage in social media with a more human approach, catering to individuals where, when, and how they are participating and contributing to the social Web. According to Forrester research… Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal.
The hierarchy was presented as follows: Creators, those who publish web pages, blogs and other social objects – 13% Inactives – 52% Creators 2007 – 13% 2010 – 24% Why Is Every App A Game? The Badgeification Of The Internet. Have you heard of the startup Gravity? It’s in the same space as Zaang, a company that we have covered before. I was researching the application to get some background on it, perhaps to do a comparison piece, give away some invites, or give it some straight up coverage. The company is going to be saddened that this is the post that they get, but so be it. I have become in the last six months quite the little gamer, and all of it by accident. I logged into Gravity and what did I see? This: I was confused.
I began to wonder, what does Gravity, a startup focused on creating conversations on around specific niche topics, have to do with gaming? What the heck is going on here? Made ten comments? If you turn to a game to make your application sticky, the application itself might not be. Make it a game and you are hooked. So yes, it may cover some holes in your product, but if it works, it works.
Take away the game aspect and Foursquare is a heck of a lot less appealing to me. Wired 14.12: Commercial Break. In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising. By Frank RosePage 1 of 3 next » The thinking went something like this: Chevrolet is all about being revolutionary, right?
(That's debatable, but since Chevy's tagline is "An American Revolution! " Almost nothing, as it turned out. The contest ran for four weeks and drew more than 30,000 entries, the vast majority of which faithfully touted the vehicle's many selling points – its fully retractable seats, its power-lift gates, its relative fuel economy. Anyone could see how Chevy got here. TV advertising has been losing its impact for years: McKinsey projects that by 2010 it will be barely one-third as effective as it was in 1990, thanks to rising costs, falling viewership, ever-proliferating ad clutter, and viewers' TiVo-fueled power to zip through commercials. But as the Tahoe example demonstrates, all this comes at a price. Does showing off help to make friends? Experimenting a sociological game on self-exhibition and social networks. FRONTLINE: digital nation: watch the full program. I wanted to wait a bit because it seemed like it'd be more interesting to listen to all of you.
There used to be a name for what I was doing, "lurking" -- it dates back to a very different time in the net's history, when usenet and mailing lists were the main forms of communication. It was hard to talk about lurkers then, for the obvious reason that no one knew much about them; it hasn't gotten much easier since. The idea of lurkers has all but vanished now, buried by a succession of ways to try and slice and dice them: "eyeballs," pageviews, users, subscribers, friends, followers, etc, etc.
I think these changes are relevant in this context because Doug's initial questions put a lot of emphasis on expression: participation and activism on the one hand, and a concern that "social networks" (as if there were any other kind) might be diminishing the quality of people's engagement, on the other. That's good and bad. But it definitely has downsides, too. So the problem is simple (ha!).