WeFollow: A User Powered Twitter Directory. Twitter Spy - The Twitter Public Timeline in Real Time. HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment.
Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. Metrics Tools Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. The trick is to not rely solely on the numbers, but on what the numbers end up leading to. 10 Twitter Tools To Help You Track And Perform Better. I’m guessing if you are reading this is because you use or want to use Twitter for more than just pure fun. Maybe you even have an objective in mind. Maybe you are trying to convert followers into prospects for your product or service or you are trying to increase traffic to your website or blog. Whatever those objectives are, having the right tools handy is always important.
Think of a traditional marketing campaign, big or small, there are tools that help you measure your performance, compare with the competition, manage your cost, track your conversion rate and many more that will allow you to adjust your strategy and go after the right prospect. Social media is no different, but I’m sure at some point you have felt that Twitter doesn’t provide you with those tools.
The good news is that there are applications out there that you can use to get some visibility on how you are doing and help you get in front of the right public. 1. 2. 3. One of my favorites. 4. 5. 6. 7. 8. 9. 10. Mate Bestek (matebestek) twitter stats. Profile for @matebestek. #DavidArchieVersary. Matebestek. How to Use Twitter to Become a Marketing Genius - ClickZ. InShare0 A list of people and services that should be on every online marketer's radar.
Chances are, you're already using Twitter. About 23.5 million people visit the microblogging service each month, according to Compete.com. I do know, from speaking with many of you, that there are some holdouts. There are more than a few of you who clearly know about the service, but have yet to dive in. That is, the value of being on Twitter in any really meaningful way has escaped you. Unless, of course, you come up with one yourself. Set up an Account for Organization Clearly an obvious step, but one that a few people don't think you actually need to do. Start Following These People @nate_elliot, @DanCall, @aplusk, @feliciaday, @chrisharrington, @alicam, @markdavidson, @ninjachad. This is just a handful of people who have not only been on Twitter for a while, providing some interesting thoughts and bits of wisdom about marketing. If you do nothing else, start using Twitter in this way. But wait. Twitter Tools (part 1 of 6): For Fun and more.
By Al Ferretti and Skeeter Hansen. My Friends on twitTangle | untangling your messy timeline. Twitter shortcuts. Flip.to. Flip.to - Get your company buzzing. All That Twitters Is Data-Mining Gold | InventorSpot. Rumors are running rampant about talks between Twitter and the top search engines. Is Twitter striking separate data-mining deals with Google and Microsoft where they'll receive a full feed from the microblogging service? Kara SwisherWell if one is to believe one source that would be the case. Kara Swisher, social media guru relying on "unknown sources" in her recent "All Things Digital" blog of the Wall Street Journal states, "sources said a number of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data of billions of tweets.
" However Swisher also goes on to say that "sources said it is also possible that no agreement would be reached with either company," and that "execs at Twitter, Microsoft and Google had no comment when asked about the talks. " Its vast data-mine fortune that only grows with each and every single tweet emanating from the. Twitter is considered as one of the most popular sites on the web, mostly visited by online users. We doubt any of you haven’t heard, much less, visited the site as you were browsing through the web. To date, various logos inspired by this phenomenal site are emerging in the web. Designers are into creating imaginative and innovative logos. Ironically, you may be one of those designers who are into creating twitter-inspired logos. Here is a compilation of 40+ Unique Examples of Logo Designs Inspired by Twitter.
Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Source Advertisment Related Posts If you enjoy the post, you might like these related articles as well. Please Help Us Share This Article Your friends will love to see this. Author: BB Editorial. Designing the Perfect Twitter Client Is Impossible. Tweetie Is Close. Given Twitter's prominence, it comes as no surprise that there are many different clients out there.
Some are designed to give you a single place to update multiple social networks at once. Others are designed to give you easy access to multiple accounts you may have. A few are optimized for your own personal groups or subsets of followers. And depending on which client you have selected, they may display images or rich media in line, may support retweeting (or not), or they could provide advanced functionality for direct messages. But good luck finding a single application that does everything best - one you can use on your desktop, through the Web browser, and on your iPhone too, because, guess what?
It doesn't exist. The flexibility of the Twitter platform and the wide variation, even among the most popular Twitter clients, has led to most users choosing a favorite, but still having multiple clients installed. My Tweetie Desktop In Action (Showing the @Mentions Window) Tadej Peršič Stats & Rankings (satyr) | Twitterholic.com. JTwitter - the Java library for the Twitter API : Winterwell Associates - mathematics, data-mining & AI consultants. JTwitter - the Java library for the Twitter API Robust & easy to use. Over 100,000 downloads and many successful apps.
As used by coders, companies & in several university courses. JTwitter is a small library providing easy access to the Twitter API. Set and get your status, manage your network of friends, message friends, maintain lists, etc. Lots of features - if you can do it at twitter.com, you can do it with JTwitter. The latest version of the library can be downloaded: jtwitter.jar + source & test code + dependencies: [jtwitter-3.0.1.zip] Just the jar: [jtwitter.jar v3.0.1]. Alternatively, if you are familiar with git, use the JTwitter repository on GitHub. The recent versions fix a couple of issues with changes and bugs in the Twitter API.
The source code is included inside the jar file. JTwitter is very easy to use. // 1. // 2. You'll find the code is fully documented, and mostly self-explanatory. Android support included JTwitter works with Android. OAuth support included Feedback. 11 Things to Avoid When Using Twitter | Tech N’ Marketing. Posted on 27. Apr, 2009 by hilzfuld in Web inShare44 Twitter has taken off since my last post. It is all over the place. You can turn on the TV at any given time in any given country and be sure to hear it mentioned. Between Oprah, Ellen, Ashton, and many others, it is safe to say, Twitter is becoming much more mainstream as time goes on. I do not mean to say that these celebrities are mainstream, but their audiences are. I already wrote a list of reasons explaining why you should tweet, how to tweet, and what to do after you join Twitter, I thought I would tell you what NOT to do when tweeting. This is of course my opinion only and since there are so many social media experts out there (will address that later), there are going to many of you who disagree with this list.I do not want to sound like I came up with all this stuff alone.
So here are 11 things to avoid when tweeting: 1: Do not use the following words in your bio, no matter how much you think they will attract followers: Magpie | Customer. Twitter Patterns. Tweet Scan - Microblog Search. Welcome (The TwitterZone) Micro Persuasion: Bring Twitter Right Into Gmail with the Amazing TwitterGadget. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.
As part of this effort, I spend a lot of time with not only the social platforms but journalists and media execs. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report. TwitPwr. Everyone makes mistakes, but it's not very often that those mistakes are seen by millions of people, incite user revolts, or create multi-million dollar lawsuits. In the world of social media, however, this can happen if a person or company is careless, overly defensive, or not proactive. With that in mind, the following are some of the most notable blunders in social media, as well as lessons to take away from each event. Hopefully companies and individuals can learn from these disasters and become more productive and engaged in social media rather than becoming the pariah of every tweet or wall post. 1. Facebook News Feed Controversy The History: Facebook launched one of the most revolutionary features in social media during September 2006: the Facebook News Feed.
The Lesson: Prepare users for major changes and be proactive in responding to criticism. 2. The History: In 2005, Sony decided to place copy protection (XCP) on its CDs to prevent pirating. The Lesson: Two lessons, actually. Tweecious. The Macrosite for News, Analysis, and Opinion about the Future of the Internet. Twitter Search By User Rank. My Tools. 35 Web-Related Twitterers you need to follow! (V2.0) :: Brenelz's Web Development Tips :: Website Design Winnipeg. CoTweet Brings CRM to Twitter. By Jesse Stay of Stay N' Alive (Twitter/FriendFeed) Today my friend, Brian Watkins, who is in charge of Omniture's Social Media strategy, asked on Twitter, "the more employees you get on Twitter, the harder it is to avoid stepping on toes when responding to customer questions. ideas?
" Omniture's a big company, with a growing roster of employees on Twitter, ranging from Brian himself, to Ben Gaines, aka @OmnitureCare, to their official @Omniture account, and the many other employees all with a presence on Twitter. I ran into this same problem when I managed Social Media strategy at i.TV - there simply wasn't a very good way to manage all the different Tweets being said about our company, ensure they weren't being covered more than once by employees, and at the same time manage where each response was coming from.
What is CoTweet? CoTweet is basically a Customer Relationship Management (CRM) Tool built for Twitter. Notify Who's Tweeting Search, With a CRM Twist Multiple Accounts and Email.