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The business of advertising. Oct 20, 2004, 12.29am IST Newbies in any profession generally either have an excessively rosy or a terribly grim picture of how life in it is going to be. Advertising is no exception and is still, to the amusement of many of the insiders, perceived to be a glamorous profession. It isn't, the agency heads assure us, even as they zip around in their Mercedez Benz convertibles and SUVs. Says Nirvik Singh, chairman Grey South Asia: "The most common misconception is you will get to meet a model on the first day," adding with a touch of regret, "Some of us have spent 20 years in the business and are yet to meet a single model. It's not a glamorous business and requires very long hours and a lot of hard work. " He says, "People don't appreciate that the quality of the ad depends on the planning and the brief.
" Tall tale traces Another myth particularly common among young creatives is that the business is all about TV scripts. Johanna Blakley: los medios sociales y el fin del género. Más tamaños | Listening to Music | Flickr: ¡Intercambio de fotos! Coca Cola Advertisement - Khally Bokra A7la by Bala7a. Coca Cola Advertisement - Khally Bokra A7la by Bala7a.