5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business. Google+ Pages have sparked a lot of discussion in B2B marketing circles.
The ability to add multiple management functionality, site verification, and easy to integrate Google+ badges have leadership teams asking whether this truly is the next social media platform B2B marketers must focus upon. However, all of the recent hype and scrambling to start marketing on Google+ should not come at the expense of equally critical B2B search engine marketing responsibilities.
Balance short and long-term B2B initiatives carefully. While we’re certainly jumping into Google+ Pages for Business and building our base of knowledge on this social network, here are five indirectly related but completely separate B2B SEO initiatives to remain in focus with, as 2012 rolls along. How to tell if your site should be concentrating on search or social.
Every day I’m asked the same questions.
Do I need a Facebook page? Do I need a Twitter account? Do I need some kung-fu search engine optimisation skills? There is an ongoing misunderstanding around what it takes to get more traffic to your website, or let’s say, more targeted traffic to your website, through the search engines. If your company sells fly fishing rods and you would like to become more visible in Google, then there are ways to determine whether you should focus more on social or search. Google Knowledge Graph Could Change Search Forever. Google has a confession to make: It does not understand you.
If you ask it “the 10 deepest lakes in the U.S,” it will give you a very good result based on the keywords in the phrase and sites with significant authority on those words and even word groupings, but Google Fellow and SVP Amit Singhal says Google doesn’t understand the question. “We cross our fingers and hope someone on the web has written about these things or topics.” The future of Google Search, though, could be a very different story.
In an extensive conversation, Singhal, who has been in the search field for 20 years, outlined a developing vision for search that takes it beyond mere words and into the world of entities, attributes and the relationship between those entities. In other words, Google’s future search engine will not only understand your lake question but know a lake is a body of water and tell you the depth, surface areas, temperatures and even salinities for each lake.