Digital Screenmedia Association - digital signage ~ interactive kiosks ~ mobile ~ self-service. AKA - digital signage news. The BING KIMPO Show. DailyDOOH. Digital Signage Insider Blog. Video: Get Viewers Moving With a Compelling Call-to-Action Author: Bill Gerba on 2013-09-11 12:16:07 As we continue to create short videos based on our making great digital signage content series, today's edition brings us to one of the most important topics of all: writing effective calls to action that make your viewers want to sit up and... well... take some kind of action.
It's hard to understate the importance of a powerful call-to-action. But suffice it to say that I've never even heard of a piece of content that can perform its task (advertising a product, promoting an event, educating people about some particular topic, etc.) without one. So, without further ado, let's move on to the video. Writing Great Copy: Compelling Calls to Action If you're reading this article in a web browser, the video should appear below. Here's a transcript of the video And in these videos, we're going to show you how, one step at a time. So, what is a call to action? Next, use action words and be vivid.