Storytelling

8 Movie Tips for Your Presentation. The Ultimate Guide to Startup Marketing. The Science Behind Storytelling — and Why It Matters. As presenters we want people to pay attention, be engaged and remember the message.

The key to doing that? Science now says it involves storytelling: Stories stimulate emotions, which may be the key to better learning, attention, memory and decision making. When we listen to stories, more of the brain lights up, according to Annie Murphy Paul, author of “Brilliant: The New Science of Smart.” Stories cause your neurons to fire the same way they would if you were doing the actual action talked about. It’s in these stitches. What a nice evening: the good fortune to visit the wellspring of the great Anne Lamott’s perspective.

Funny and profound. As drawn in a lively conversation by the wonderful Fran Moreland Johns, who does a bit of remarkable writing herself. Anne has a new book: Stitches: A Handbook on Meaning, Hope and Repair. The theme resounds on so many levels, not the least of which is the sewing. Two generations of our family made a living stitching. Five Ways to Develop a Cross-Channel Brand Story. Stories have always been vehicles via which we communicate and perceive truth.

But more than ever before, stories are taking center stage in the consumer marketplace, enabling brands to forge meaningful, lasting connections with generations of customers. One of the key challenges for today's marketers is the creation and delivery of cross-channel brand stories. Consumers no longer access content via a single channel. They use a range of personal technologies to connect with the brands and retailers that are important to them—and they expect to be "wowed" every time, regardless of the channel they use to access the brand. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent. The Art and Science of Cross-Channel Brand Stories. Telling stories: five successful marketing examples. Research shows that stories, anecdotes and metaphors are more memorable than data.

At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively. The ladder A simple device to remember how to tell an effective story is to think of a ladder. The Art of the Simple Blurb. Every week or so, I get asked by a startup founder to make an intro to an investor.

Normally these startups are pre-funding, so the founders are inexperienced about talking about their company. So their descriptions of their companies suck, which makes it really hard to make an intro even if they’re working on something interesting. This advice is mainly for founders looking for investor intros, but probably works for any kind of business development. How to Write Brand Stories that Build Emotional Connections. Good Companies Are Storytellers. Great Companies Are Storydoers - Ty Montague. By Ty Montague | 1:00 PM July 16, 2013 Discussions about story and storytelling are pretty fashionable in marketing circles.

Good Companies Are Storytellers. Great Companies Are Storydoers - Ty Montague. Three Priorities for the Digital CMO - Debi Kleiman. By Debi Kleiman | 1:00 PM July 18, 2013 The principal role of a CMO has always been to be a great storyteller.

Once upon a time, this meant waxing eloquently about the brand’s promise, giving people a hero to cheer for and something to relate to and believe in. And the process of storytelling used to be fairly simple: create an ad, place it in a magazine, newspaper or on the radio or TV, and you were done. Today, we live in an entirely different world — one in which brand narratives are often co-opted, molded and even created by consumers. This means the journey now taken by brands and consumers together is filled with many more twists and turns. Each of these stops along the journey is a point of light in the digital mosaic that creates a brand narrative built on billions of interactions. 10 of the World's Best Storytellers [SlideShare] Since before blogs were created, people have told stories.

Shocking. I know. 5 Secrets to Use Storytelling for Brand Marketing Success. The Power of Story for Content Marketing Strategy. May 31st, 2013 by Tatiana Natzke I’ve been a longtime fan of Nancy Duarte’s work.

For those who aren’t familiar with her, she’s the CEO of Duarte Design , as well as an author and graphic designer. She’s most well known for her revolutionary approach to the way presentations are created – the most famous example is her work on Al Gore’s In Inconvenient Truth. Now, what’s so exciting about presentations, and how on earth could designing slide decks turn someone into one of the most influential women in Silicon Valley?

The answer is simple: the power of story. How to Get New Content Hires Up to Speed. It’s a fabulous time to be a content creator!

As companies worldwide increasingly turn to creating content to generate leads and revenue, creating enough content has become a priority for most brands. Great news for content creators, right? Right, until their first month on the job, and every piece of content is rejected, or worse -- gets published and falls flat. Five Tips to Emotionally Connect Readers to Your Writing. Many bloggers produce content that is overflowing with great ideas, exciting potential, and great advice, but they don't know how to emotionally connect with readers, hold their attention, and get readers sucked into their blog posts and articles.

Here, I want to give you five easy tactics you can use to instantly transform any blog post from an ordinary piece of content into an empathetic work of art. This article covers three main topics: 1. How to make your posts stand out 2. How to get readers sucked into whatever you write 3. So, with that, let's get started. 1. Pixar's 22 rules of storytelling. These rules were originally tweeted by Emma Coats , Pixar's story artist. Number nine on the list—when you're stuck, make a list of what wouldn't happen next—is a great one and can apply to writers in all genres. 1. You admire a character for trying more than for their successes. 2. Is Content the New Currency? Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

While that may be true in one sense, is today’s preeminent currency even still money? Does money allow for a brand to buy trust? 5 Pillars For Brand Storytelling Success. Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do. That’s because the best brand storytellers understand the critical elements of fiction writing, which are skills that few marketers have been formally trained to do.

Today’s strongest marketing team will have room for new roles like the data architect and the brand creative content director. Following are five pillars that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers. These pillars include a mix of branding fundamentals and fiction writing basics. 1. 2. Rosa Margherita, Francis’ “theologian” grandmother. The Bergoglio family Andrea Tornielli vatican city. Visualize Your Success and It Will Come! “Fortune favors the prepared mind.” – Louis Pasteur. 5 Secrets to Use Storytelling for Brand Marketing Success. Remembering the Challenger, and One of History’s Greatest Speeches. Yesterday marked 27 years since the tragic Space Shuttle Challenger disaster. How I Did It: Leslie Blodgett of Bare Escentuals. When Leslie Blodgett became CEO of Bare Escentuals in 1994 -- the company was then a tiny maker of bath and body products -- she saw a huge opportunity selling healthy mineral-based makeup.

But she didn't quite realize how many women she could reach until she made a pitch on late-night TV. Brands Must Master The Art Of Storytelling. Brand Storytelling: Connecting On The Values Level. What if your brand messaging and marketing communications activities where centered in resonance with your customers personal story. In other words, what if your customers connected more deeply to their own personal story as a result of your brand story. How to tell your company's story infodoodles from ann handley of ma... 5 Story Mistakes Even Good Writers Make. In fiction, story matters more than anything else. Social Storytelling for Business: 3 Easy Steps to Better Convey Your Message.