The Psychology of Anticipation and What it Means for Your Conversion Rates. Understanding the psychology of anticipation can make you a more successful marketer.
Image source. I love digging into the psychology behind conversion. So much of conversion optimization depends on psychology — the way people think, why they click and how they respond to messages. As marketers, we need to understand this psychology so we can become more successful. Customer Behavior, Big Data And Little Insights. Every time I step out of New Zealand and into a big economic region, the two things I notice are the crowds and the scale.
Looking out over row after row of A380s parked on tarmacs, wrestling for room on a crowded street in a busy Asian city or seeing the world go about its business in a towering CBD, the immensity of humanity and the pace at which life operates is immediately apparent. Recently I was struck by something else. Quite literally, at the other end of the scale. Eight useful tools for testing social marketing.
A Manager’s Moral Obligation to Capitalism. Most of us tend not to think of capitalism as a moral system.
The prevailing view of the free market, among laypeople and economists alike, is that it's one step removed from the law of the jungle. But the fact is that capitalism has always had an explicit moral framework that runs as a thread through the writings of Adam Smith, Milton Friedman, and Friedrich Hayek among other foundational thinkers. "Many economists think of it as a positivist system that does not impose morality upon society, but this is not the case," says Harvard Business School Associate Professor Karthik Ramanna, who holds appointments as the Henry B. Arthur Fellow, supporting the research and teaching of business ethics, and as a Marvin Bower Fellow, helping faculty launch innovative new business agendas. 4 Ways To Create Successful Social Media Content.
When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing.
When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. Why Your Business Shouldn't Be On Social Media. Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.”
However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly. This week's finest digital marketing infographic. It’s Friday, so that means it’s time for the infographic of the week.
Truth Will Out - Why Authenticity is the Key to Growing Your Business. Authentic businesses inspire and prosper.
A bold statement – but one that is very hard to argue with. You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that preconception is being forced to change. Indicators are everywhere – for example the 2012 Goodpurpose study demonstrated that where quality and price were equal the leading purchase driver for 53 percent of consumers was ‘social purpose’. Consider also Facebook’s upcoming changes to newsfeed which reflect the trend toward content that shows more heart and encourages the forging of deeper connections, giving users the ability to focus only on image based posts or tune out brand updates completely.
What Is A Social Business? In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”
There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. In this article I’ll offer my own definition as well as plenty of links to other resources you can check out for more ideas on how to help your organization transform into a social business. A social business is not a business that sends a lot of Tweets or has a ton of Facebook likes. A social business is one that realizes that it operates in a more transparent and social world. And so it makes customers and employees equally as important as its shareholders and profits.
A social business places equal value on the needs of its customers, employees, partners and shareholders. This is not all that different from the concept behind one of the first posts I wrote 3 years ago this month. Forrester: Chief Customer Officers key to "orchestrate" customer experiences... and change. Forrest Research just published a new report by CX analyst Paul Hagen, with some very interesting insights into the emerging role of the Chief Customer Officer (CCO).
But first, let me take back what I said a few years ago. Around 2007 I predicted that the CCO would be a temporary trend. My argument: the job isn’t needed if customer-centricity is a part of how a company does business. And indeed, you rarely see the job position at companies leading the pack in customer loyalty surveys. Since then, my research has found precious few (5-10%) companies achieve “stage 4″ in their customer-centric maturity. 7 steps to demystify Social Media ROI.
Posted on February 23, 2013 by Rob Petersen inShare44 Return on investment (ROI) is the final word on success for a business.
Civility in the Workplace « Daily With HQ. To be civil is to be polite and to show respect to others. To be uncivil is to be rude and to show disrespect to others. According to the Harvard Business Review, the frequency of incivility in the workplace is increasing. 4 Marketing Hazards to Avoid. In their book No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors, marketing experts Dan S. Kennedy and Chip Kessler offer small-business owners a handy guide to targeting the leading-edge boomer and senior market. In this edited excerpt, the authors outline four errors that can crash your well-planned marketing campaign. There are specific hazards in communicating with and building trust with leading-edge boomers and seniors. Stepping in any one of them, even a little, can sabotage an entire marketing campaign or sales presentation with everything else in it done perfectly.
Related: Why Should Your Customers Trust You? 1. 1. Structure Your Presentation Like a Story - Nancy Duarte. By Nancy Duarte | 8:00 AM October 31, 2012 After studying hundreds of speeches, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved. That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell. Here’s how it looks when you chart it out: And here’s how to do it in your own presentations. Craft the Beginning Start by describing life as the audience knows it.
Old-School Brand Building, Not Metrics, May Be Social Media's Forte - Venture Capital Dispatch. 5 Keys to Connecting with Your Customers on Facebook. It’s a lot easier than you might imagine. As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you have to wade through marketing jargon terms like The marketing reality is much simpler as soon as you translate gobbledygook words into meaningful ones. Is just jargon that means you need to engage with your customers. Most marketers understand the need to engage with their customers.
The hard part is actually doing it well. The 7 Cs of building a social media strategy. After using social media for a while, a lot of people and companies decide that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven Cs. 1. Community. Publications How Do You Value Your Brand's Social Connections? 09/11. In today’s digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between marketers and their prospects and customers. Pinterest Tips and Tricks to Support Your B2B Marketing Campaign. Pinterest is practically a newcomer in the social media landscape but it has so caught the fancy of millions of netizens since its launch in 2010 that it is now officially the third largest social network in the United States, behind only Facebook and Twitter (Experian Hitwise, March 2012).
According to Comscore.com, “Pinterest buyers spend more money, more often, and on more items than any of the other Top 5 social media sites,” and according to Hitwise data, “Pinterest drove more referral traffic to retailers than LinkedIn, YouTube, and Google+.” Feature Flash: Pin-to-Purchase closes the performance loop. Posted: August 27th, 2012. Publications Social Media Users' Age, Gender Impact Site Choices 08/23.
Social's influence on consumers continues to increase, depending on the network. What kind of links are people sharing on Twitter? By | Posted: August 17, 2012 Most tweets are worthless. That’s what Twitter users told researchers at Carnegie Mellon in 2011. They said that only one-third of the tweets they receive are worthwhile. Perhaps the 140-character messages would be worthwhile if they contained links. Step by step guide for success with social media « Mukesh Gupta. In the past week, I have now met three people who head marketing functions for their organizations and all three have complained about how their foray into social media has received such a lukewarm response.
Publications Social Media Is Transforming Business, Inside and Out 07/13. Social Software Emphasis Shifts To Getting Work Done - The BrainYard. Study: Branded social content influences 78 percent of consumers. Published on. Chart Focus: How business uses social technologies. Brand yourself with a new online reputation (video) Is Social Media Strategy Required or Redundant. 9 Ways To Measure The (Actual) Success Of Your Social-Media Community. In the hype that is social media marketing, it is often hard to distinguish between the braggadocio and the brilliant.
Communities are launched with great fanfare only to slink away quietly into the burial ground of false promise. Thinking about the Social Enterprise. [Disclaimer: As most of you know, I work for salesforce.com, and have been doing so since October 2010; you will also know that it is not my style to write corporate plugs on this blog, and I'm not going to start with this one. I've written it for two reasons. One, if you're interested in enterprise software, I think you will gain from reading it. And two, if you're interested in enterprise software, I will gain from your comments, observations and links.] I’ve just come back from Dreamforce, where Marc Benioff revealed his vision for the Social Enterprise. The Unexpected Way To Use Your Social Network Strategically.
What Not To Leave Out Of Your Social Business Strategy. Would You Rather Have Klout… or Kred? The Qualities of a Powerful Word-of-Mouth Marketing Strategy. 5 Reasons CapGemini Re-Focused Their Management Consulting to Social Business. Are Social Media 'Witch Doctors' Hurting Your Business? 8 Ways To Avoid Social Media Culture Clash - The BrainYard. 10 Social Networking Tips For CIOs - The BrainYard. What Your Social Media Dashboard Should Look Like (Part 1) « Dachis Group Collaboratory. S Social Performance Platform Comes to the Big Screen. 9 Ways To Measure The (Actual) Success Of Your Social-Media Community. Social business: the current situation and future predictions (infographic)