Authentic businesses inspire and prosper. A bold statement – but one that is very hard to argue with. You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that preconception is being forced to change.
In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?” There is a lot of talk about the social business and too often it involves a discussion of social tools and channels.
Forrest Research just published a new report by CX analyst Paul Hagen , with some very interesting insights into the emerging role of the Chief Customer Officer (CCO). But first, let me take back what I said a few years ago. Around 2007 I predicted that the CCO would be a temporary trend.
Posted on February 23, 2013 by Rob Petersen in Share 43
To be civil is to be polite and to show respect to others. To be uncivil is to be rude and to show disrespect to others. According to the Harvard Business Review , the frequency of incivility in the workplace is increasing.
In their book No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors , marketing experts Dan S.
by Nancy Duarte | 8:00 AM October 31, 2012
By Scott Denne
It’s a lot easier than you might imagine. As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you have to wade through marketing jargon terms like The marketing reality is much simpler as soon as you translate gobbledygook words into meaningful ones. is just jargon that means you need to engage with your customers. Most marketers understand the need to engage with their customers.
After using social media for a while, a lot of people and companies decide that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven Cs. 1.
In today’s digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between marketers and their prospects and customers. It is crucial to understand how social connections overlap with your internal prospect and customer databases, how these segments differ, and how they can affect business outcome. Indeed, social connections tend to be worth more.
Pinterest is practically a newcomer in the social media landscape but it has so caught the fancy of millions of netizens since its launch in 2010 that it is now officially the third largest social network in the United States, behind only Facebook and Twitter ( Experian Hitwise , March 2012). According to Comscore.com , “Pinterest buyers spend more money, more often, and on more items than any of the other Top 5 social media sites,” and according to Hitwise data, “Pinterest drove more referral traffic to retailers than LinkedIn, YouTube, and Google+.” (More Pinterest facts and figures ) Consumer brands have been taking advantage of Pinterest’s fast-growing user base and getting good results with their efforts. B2B marketers as well can integrate Pinterest in their marketing campaigns, as many B2B experts and social media analysts agree that it is an effective marketing tool . According to marketer Jim Ewel, Pinterest is a great way to “humanize” your company.
Posted: August 27th, 2012 Author: Sharad Verma | Filed under: Piqora Features With this post, the Pinfluencer team is introducing a regular blog category, Pinfluencer Feature Flash . When a user pins a picture to a Pinterest board, it may be anything from a simple expression of personal taste to an outright endorsement of a product.
Social's influence on consumers continues to increase, depending on the network.
This is the most solid explanation/exploration of what "social enterprise" means. From JP Rangaswami, Salesforce’s chief scientist. by Sep 13